A Real Estate Branding & Marketing Manager develops and executes strategies to build brand presence, generate leads, and drive sales, overseeing digital campaigns (SEO, social, PPC), content creation, market research, budget management, and collaboration with sales teams for 360-degree project promotion, requiring strong analytics, creativity, and industry knowledge. Key duties include defining brand positioning, managing creatives (brochures, videos), running events, analyzing ROI, and aligning marketing with revenue goals.
Key Responsibilities
: Define project value propositions and overall brand vision, ensuring consistent messaging across all touchpoints. : Manage SEO, PPC, email, and social media campaigns to boost awareness and generate leads. : Oversee creation of brochures, videos, website content, and digital assets, ensuring brand excellence. : Develop and execute integrated marketing plans for project launches and ongoing promotion. : Analyze market trends, competitor activity, and consumer behavior to identify opportunities. : Monitor marketing spends, KPIs, ROI, and campaign performance, reporting to senior leadership. : Collaborate closely with sales teams to support lead conversion and business objectives. : Plan and execute property launches, open houses, and other physical/virtual events.
Qualifications & Skills
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