Job Description

JOB OVERVIEW:

Strategize, develop and execute an integrated communications, employer branding and social media plan for PPL and position the company as an employer of choice and the key player in the industry to both, internal and external stakeholders

KEY STAKEHOLDERS: INTERNAL

Global business leaders, Site & Business / Functional Heads, HR Leaders

KEY STAKEHOLDERS: EXTERNAL

Communication Consultants and Vendor Partners

REPORTING STRUCTURE:

Will report to - Lead - Branding & Communications


Team size - Individual Contributor role

QUALIFICATION:

Postgraduate in Mass Communications / Full time MBA in Marketing / Business Media Management (BMM) / MARCOM Courses / Certifications

EXPERIENCE:

5+ years relevant experience in Communications, Social Media & Employer Branding

CRITICAL QUALITIES:

o Proven experience in employer branding and internal communications
o Strong knowledge of branding, marketing, and communications principles and strategies
o Excellent written and verbal communication skills
o Experience in developing and executing innovative employer branding and internal communications campaigns.
o Proficiency in leveraging various communication channels, including social media, intranet
o Strong project management and execution skills, with the ability to prioritize and manage multiple initiatives simultaneously
o Ability to collaborate effectively with and influence cross-functional teams and senior leaders
o Up-to-date knowledge of industry trends and best practices in employer branding and internal communications

Employer Branding:

o Work closely with senior business and HR leaders and Talent Acquisition team to design and execute employer branding strategy and position PPL as an employer of choice to current and prospective employees
o Define and execute plan to communicate EVP and amplify positive employee experiences using internal and external communication channels like intranet, internet, job boards, social media, career fairs and employer evaluation portals
o Identify suitable employer branding & award platforms and enable participation and submission of nominations
o Partner with the Campus Hiring and TA teams to position our brand at campus through impactful campus presentations and lateral hires through our careers page, job fairs, etc.

Internet & Social Media:

o Define effective social media branding strategy and create compelling, on-brand content (posts, graphics, videos) to enhance PPL's presence across platforms like LinkedIn, Instagram, etc.
o Develop and execute innovative social media communication campaigns to improve visibility and achieve enhanced followership on social media
o Coordinate with senior leaders to gather relevant information for development of communication campaigns for social media and website updates

Internal Communication:

o Define internal communication strategy to enable employees to connect with the values, culture and ethos of PPL
o Write and manage internal content including emails, intranet updates, leadership messages, and announcements.
o Conceptualize and execute innovative communications campaigns to highlight organizational achievement, employee events, leadership announcements, etc., across various channels like employee intranet, emailers, videos and employee collaboration platforms
o Partner with communication teams across businesses and geographies to ensure alignment of design, coordinated messaging and synchronized timing of communications
o Supervise external partners on various deliverables as per agreed timelines, quality standards & guidelines

PPL Brand Guidelines:

o Develop and update PPL brand guidelines to reflect PPL's aspirations, ethos and values
o Ensure adherence to brand guidelines in all collaterals and communications designed including signages, stationery, presentation templates, across all sites, regional offices and geographies of PPL

Monitoring Effectiveness of Communication Campaign:

o Monitor impact of social media communication, collate periodic feedback from internal stakeholders and conduct external benchmarking to identify & propose ways to improve effectiveness of communication and employer branding strategy
o Understand best practices, emerging trends and upcoming communication tools and techniques and evaluate how these can be best leveraged to drive greater effectiveness of the HR communication in PPL