Job Description

By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept Close
Press Tab to Move to Skip to Content Link
Search by Keyword
Search by Location
Search by Keyword
Search by Location
Loading...
Team:
Location
Type:
Grade:
Create Alert
xc3x97
Select how often (in days) to receive an alert:
Start
Please wait...
Manager Brand Comms Originals
Manager - Brand Comms and PR, adidas Originals
Purpose And Relevance to The Organization
We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team. As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.
Key Responsibilities

• Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders
• Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives
• Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth
• Work closely with agencies to brief, provide feedback and create activation plans, in line with the strategic plan OTIF
• Analyze the performance of key campaigns and provide feedback to relevant stakeholders
• Develop seasonal, cross-category brand communication plans and calendars for the category in India
• Develop plans and execute results-driven PR programs that align with measurable brand KPIs
• Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI

KPIs

• Execution of the Brand Strategy aligned to business & category objectives
• Driving Share of Search and Share of Voice for the category
• Budget management
• Internal compliance adherence
• Brand image-related KPIs
• Increase Gen-Z and women brand affinity (brand adidas, not just Originals category)
• PR insights and analytics

Key Relationships

• Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing)
• HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams
• Local Wholesale and Key Accounts Team
• External Agencies (PR, Activations, Talent Management, Brand Partners.)
• Internal Brand & Category Teams

Knowledge, Skills and Abilities

• Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
• Relevant Marketing experience with strong industry knowledge and established industry contacts
• Proven methodological skills (e.g. Brand planning, strategic development campaign execution)
• Strong planning and execution excellence for on-ground activations
• High degree of commercial and business acumen knowledge related to culture marketing
• Ability to collaborate with internal and external cross-functional groups: brand activation, sports and cultural marketing.
• Solid understanding of consumer messaging and brand reputation.
• Affinity with cross-channel PR and a strong background in media relations, journalism/writing and digital PR / social media
• Broad understanding of and passion for the lifestyle and culture industry.

Requisite Education And Experience / Minimum Qualifications

• University Degree in Marketing, Business administration, Communications or a related field
• 8+ years' industry and/or relevant work experience ideally in the culture marketing business
• Preference for candidates with experience in alco bev, music or talent management industry

Manager - Brand Comms and PR, adidas Originals
Purpose And Relevance to The Organization
We seek an exceptional team player with a creative and forward-thinking mindset to support our Brand Comms team. As a key member of our team, you will be responsible for driving 360-degree campaigns and projects in close alignment with the key stakeholders to land our consumer messages with impact and efficiency and grow Brand KPIs.
Key Responsibilities

• Manage and execute adidas activation plan for holistic campaigns in India across all communication channels (Comms, PR, Social/Digital, WHS, Retail, event etc.) in collaboration with HUB and Global stakeholders
• Ensure all consumer touchpoints (comms, publishing, culture marketing, activation, Membership, WHS, Retail, Social/Online) are aligned with India brand objectives
• Drive an increase in brand growth through execution excellence in the Originals category and overall brand growth
• Work closely with agencies to brief, provide feedback and create activation plans, in line with the strategic plan OTIF
• Analyze the performance of key campaigns and provide feedback to relevant stakeholders
• Develop seasonal, cross-category brand communication plans and calendars for the category in India
• Develop plans and execute results-driven PR programs that align with measurable brand KPIs
• Manage and liaise brand partnerships and a robust network of creators to drive maximum ROI

KPIs

• Execution of the Brand Strategy aligned to business & category objectives
• Driving Share of Search and Share of Voice for the category
• Budget management
• Internal compliance adherence
• Brand image-related KPIs
• Increase Gen-Z and women brand affinity (brand adidas, not just Originals category)
• PR insights and analytics

Key Relationships

• Local Brand Activation (Digital, Media, Social, Retail, Sports Marketing)
• HUB/Global Newsroom (PR and Social), Brand Partners, and Brand Activation Teams
• Local Wholesale and Key Accounts Team
• External Agencies (PR, Activations, Talent Management, Brand Partners.)
• Internal Brand & Category Teams

Knowledge, Skills and Abilities

• Manager with strong interpersonal and influencing skills and deep culture marketing knowledge.
• Relevant Marketing experience with strong industry knowledge and established industry contacts
• Proven methodological skills (e.g. Brand planning, strategic development campaign execution)
• Strong planning and execution excellence for on-ground activations
• High degree of commercial and business acumen knowledge related to culture marketing
• Ability to collaborate with internal and external cross-functional groups: brand activation, sports and cultural marketing.
• Solid understanding of consumer messaging and brand reputation.
• Affinity with cross-channel PR and a strong background in media relations, journalism/writing and digital PR / social media
• Broad understanding of and passion for the lifestyle and culture industry.

Requisite Education And Experience / Minimum Qualifications

• University Degree in Marketing, Business administration, Communications or a related field
• 8+ years' industry and/or relevant work experience ideally in the culture marketing business
• Preference for candidates with experience in alco bev, music or talent management industry

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.
Job Title: Manager Brand Comms Originals
Brand:
Location: Gurgaon
TEAM: Brand Management & Communications
State: HR
Country/Region: IN
Contract Type: Full time
Number: 523124
Date: Feb 10, 2025
Find similar jobs:
THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES. xc2xa9 2020 adidas. All Rights Reserved.