Job Description

Function/Group:

Marketing

Experience:

5-7 Years

Location:

India

About Tally

The pioneers of software product industry in India, we are a technology and innovation led company simplifying the lives of small and medium businesses over the last three decades. With our cutting-edge technology, we have had the privilege to reach over 2.5 million business globally and cater to more than 7 million users in over 100 countries. We are passionate about the SMEs' growth and aim to deliver the best for their business through our product innovation and excellence. Our teams develop some of the most ingenious solutions that suit the unique requirements of millions of businesses across the globe. With a market share of 75% in India, we have a strong foothold in the Middle East and are also serving customers in SAARC & APAC, Africa, and North America. Our robust network of 28000+ partners help us deliver unmatched customer experience in sales, support, and services globally.

With a sole purpose of Making Everyone Who Touches Tally, Happier, we aim to be the technology fabric that drives the economic growth of the world, by 2030.

Culture & Values

Over the years, we have nurtured a value-based culture that let individuals follow their lead and support them in their growth journey with us. We value honesty and integrity, prioritize a people-first culture, pursue excellence, and drive impactful innovation with simplicity.

Our vision at Tally is to ensure that all employees get access to equal opportunities, with decisions grounded on performance, merit, competence, and potential. We are dedicated to fairness and transparency in our policies. By fostering diversity and equality, we strive to eliminate all forms of discrimination. We are committed to an inclusive leadership where our leaders ensure that our people are empowered to be at their best, professionally, and personally. We take great pride in our work culture which has helped become a proud member of the elite Kincentric Best Employers Club!

Marketing :

Marketing at Tally is a strategic business enabling function, driving innovation and consistency. We believe in, Customer Connect, Integrated Marketing, Testing and Feedback - Importance of feedback can never be over-rated. We test and seek feedback on our communication themes, product releases. Branding, Customer Marketing, Partner Marketing.



For us at Tally, brand marketing goes beyond visibility. It's about building trust, simplifying complexity, and championing businesses of all sizes. As India's most loved business management software, Tally holds a unique position, one that blends deep legacy with contemporary relevance.


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We believe in

Integrated Marketing:

Leveraging all channels by maintaining uniformity of brand voice, visuals, and messaging.

Customer Centricity:

Placing the customer at the heart of all marketing efforts.

Brand Stewardship:

Custodian of Employer Branding.

Marketing with purpose, not noise:

Supporting business growth with value driven communication.
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The Brand Marketing function within Tally strives to:

Tell the Tally Story Simply and Powerfully Drive Engagement Across Ecosystems Stay Authentic Yet Aspirational Marketing with purpose, not noise
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Brand Communication:

Brand and Communications team within the Marketing function operates in areas of long-term strategic impact which helps in evolving the 3 core pillars around customers, partner ecosystem and people initiatives. As a part of the Brand Communications team, you'll be stepping into a dynamic environment where innovation and creativity meets strategy. You can expect to be at the forefront of crafting compelling narratives that resonate with our audience. You'll play a key role in driving the outward-facing aspects of long-term strategic initiatives, engaging with diverse stakeholders, and applying your expertise to shape the future of our brand. It's an opportunity to contribute to a vibrant, growth-oriented culture that values your unique insights and creative thinking.

What You Will Own

You will own end-to-end brand communication, ensuring consistency in messaging and visual identity across all channels. Lead 360 integrated campaigns, from strategy to execution, driving impact through digital, ATL, BTL, and social. Drive internal and external engagement by tailoring compelling narratives for customers, partners, and employees. Track campaign performance and leverage insights to continuously refine brand and communication strategies.

Experience You Should Bring

Strong storytelling, creative thinking, copywriting, and content development ability. Candidate should have worked on creative campaigns end to end. Excellent project management and cross-functional collaboration skills. Deep understanding of brand identity, positioning, and multi-channel campaigns. Ability to manage external agencies and internal stakeholders. Proficiency in digital marketing and media planning is a plus. Brownie points if you've mastered AI beyond copy writing and basic image generation.

What You Will Be Doing

Brand Strategy & Messaging

Develop and implement brand communication strategies aligned with overall brand goals. Ensure consistency in tone, visual identity, and messaging across channels. Translate the brand story into compelling narratives for different stakeholders (customers, partners, employees).

Integrated Campaign Management

Lead the planning and execution of 360 marketing campaigns, including ATL, BTL, digital, and social. Work closely with creative, media, and social agencies to execute campaigns on time and within budget. Deep understanding of social platforms and emerging trends Define campaign KPIs, track performance, and optimize based on insights.

Digital & Social Communication

Oversee social media and online content to maintain brand voice and engagement. Collaborate with the digital team to align brand campaigns with online initiatives.

Internal Communication

Partner with HR and leadership to drive internal brand engagement. Craft employee communication during launches, initiatives, or cultural programs.

Analytics & Insights

Track and analyze communication metrics across touchpoints. * Leverage consumer insights and brand health studies to refine strategies.