Job Description

Manager - Area Sales
India

About the company
SBI Card is a leading pure-play credit card issuer in India, o?ering a wide range of credit
cards to cater to diverse customer needs. We are constantly innovating to meet the
evolving financial needs of our customers, empowering them with digital currency for
seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto
'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the
forefront of all that we do. We are committed to building an environment where people
can thrive and create a better future for everyone.
SBI Card is proud to be an equal opportunity & inclusive employer and welcome
employees without any discrimination on the grounds of race, color, gender, religion,
creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card
is committed to fostering an inclusive and diverse workplace where all employees are
treated equally with dignity and respect which makes it a promising place to work.
Join us to shape the future of digital payment in India and unlock your full potential.
What's in it for YOU
1. SBI Card truly lives by the work-life balance philosophy. We o?er a robust
wellness and wellbeing program to support mental and physical health of our
employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of
rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture
4. Gender Neutral Policy
5. Inclusive Heal th Benefits for all - Medical Insurance, Personal Accidental, Group
Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive
learning & development framework
Role Purpose
Responsible for sales of various SBI Card products in an assigned geography, usually 2-
5 regions comprising of 80-200 branches of an SBI Circle, through a large team of 100-
200 NFTEs spread across branches and various other points of sales identified by the
bank relationships.
Role Accountability
1. Drive execution of location-wise banca sales execution strategy within assigned
geography to drive achievement of overall organization objectives
2. Maintain good working relationships at local level with stakeholders across SBI,
SBI JVs and Associates & Multiple Partner banks by addressing concerns &
providing priority service
3. Drive execution of special segment/product/program focused campaigns in
assigned geography
4. Assess manpower requirements in assigned geography considering MOU &
budgets and work with workforce e?ectiveness to ensure adequate sta?ing
levels across assigned geography
5. Responsible for hiring and performance management of NFTEs in assigned area
6. Ensure regular NHOs/Refreshers & Product based Trainings for the team to
enhance productivity
7. Drive team to adopt all New Digital Initiatives of the company by ensuring quick
knowledge cascade to extended sales teams by facilitating adequate trainings
8. Attend Region/Module P Reviews & share relevant data points/ inputs to create a
positive brand Image amongst SBI stakeholders
9. Front-end all customer service escalations from the branch walk-in customers in
assigned area and resolve them as per the resolution rights shared
10. Conduct periodic service camps in upcountry markets in coordination with CS
department to reinforce customer & Stakeholder Confidence
11. Closely monitor metrics such as Sourcing Mix, Approval Rate, Inflow rate,
Processing rate, & Dispatch rate of Applications to track and enhance NFTE
productivity and business opportunities
12. Drive adoption of New Digital Initiatives in assigned areas by ensuring timely
knowledge cascade and requisite trainings for the sta?
13. Provide support to internal departments in completion of various projects, such
as KYC Compliance Of Existing Customer Base by Liaising with Operations
Department & reaching out to Customers, Assisting Collections department in
collections e?ort and advising Product/Marketing teams on suitable merchant
tie-ups
14. Drive periodic team connects/reviews cadence, conducting regular visits to
Local O?ices of Partner Banks to ensure the same
15. Ensure timely preparation and dissemination of relevant reports /MIS to SBI
Stakeholders (Cross Sell/Regions/Modules & Networks)
16. Manage PSA relationships, premises and associated costs along with relevant
SOPs
17. Ensure team members and internal processes comply with all regulatory and
business compliance guidelines
Measures of Success
1. MOU Targets: New Accounts, Premium Accounts, Insurance cross-sell, COA,
4MOB Attrition %, Digital Sourcing %
2. Shikhar /Pratham Leads Conversion %
3. Voice of Customers
4. Process adherence as per MOU
5. E?ective complaint channelizing and resolution on escalations emanating from
SBI and Partners banks
Technical Skills / Experience / Certifications
1. Awareness of credit card industry landscape
2. Understanding of P&L and impact of various metrics/parameters on the bottomline
Competencies critical to the role
1. People Management
2. Planning & Organizing
3. Customer Orientation
4. Relationship Management
5. Result Orientation
Qualification
Graduate in any discipline, post graduate preferred
Preferred Industry
BFSI/Telecom/Any retail sales FMCG, CD etc

Skills Required