We are looking for an App Store Optimization (ASO) Manager to lead growth through Play Store and App Store visibility, conversion, and rankings. You will own our app listing strategy end-to-end - from keyword research and creative assets to conversion tracking and experiments.Key Responsibilities:- Drive organic app installs by optimizing store listings (Google Play + App Store).- Manage app metadata (titles, descriptions, keywords) for discoverability.- Plan and execute A/B tests for icons, screenshots, and videos.- Monitor store analytics (CTR, CVR, ranking, ratings, reviews).- Collaborate with design/marketing teams to produce high-converting creatives.- Implement review management strategy - increase app rating (in-app prompts, user feedback loop).- Track competitor ASO strategies in fintech/trading domain.- Report weekly on organic installs, conversion rates, and keyword rankings.Requirements:- 2-4 years of ASO experience (preferably in fintech/e-commerce/gaming).- Strong knowledge of Google Play Console, App Store Connect, and ASO tools (AppTweak, SensorTower, App Radar).- Proven track record of improving CVR and growing organic installs.- Data-driven mindset, with comfort in Excel/Looker/Tableau.- Passion for fintech/trading apps a plus. (ref:updazz.com)
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