Job Description

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Overview:

Cvent is a leading meetings, events, and hospitality technology provider with more than 4,800 employees and ~22,000 customers worldwide, including 53% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group/MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we\xe2\x80\x99re transforming the meetings and events industry through innovative technology that powers the human connection.

The DNA of Cvent is our people, and our culture has an emphasis on fostering intrapreneurship \xe2\x80\x93 a system that encourages Cventers to think and act like individual entrepreneurs and empowers them to take action, embrace risk, and make decisions as if they had founded the company themselves. At Cvent, we value the diverse perspectives that each individual brings. Whether working with a team of colleagues or with clients, we ensure that we foster a culture that celebrates differences and builds on shared connections.

Cvent is looking for Assistant Manager/Manager \xe2\x80\x93 Product/Digital Analytics. This role will sit on the Corporate

Analytics team under IT, and will partner closely with key stakeholders across Marketing, Product, Client

Services, and Sales to deliver analytics instrumentation solutions that enable the business to track key user

behavior performance metrics. This is an excellent opportunity for any digital or product analyst who wants to

take his/her analytical knowledge and experience to the next level. This is a fast-paced, timeline driven, and

demanding role that requires a self-starter with excellent motivation and attention to detail. The successful

candidate will also exhibit a desire and ability to learn Cvent\xe2\x80\x99s products, processes, and internal systems.
In This Role, You Will:

• Be a Subject Matter Expert (SME)/Functional Consultant on Digital and Product analytics

• Collaborate on implementation/instrumentation of Adobe Analytics & Product analytics platforms

(Pendo, Amplitude, MixPanel, CleverTap etc.) for new products/microsites/websites.

• Experience in collaborating with development teams for the roll out and ongoing management of

Adobe Launch as a global tag management system on Marketing webpages and core Product

enhancement and technology integrations.

• Strong understanding of user journey measurement across devices, channels, and platforms.

• Hands-on experience as an Administrator for key digital and product analytics platforms like

Adobe Analytics, Mixpanel, Pendo, GainSight or equivalent platforms.

• Collaborate with Product and Marketing teams to understand their business requirements and

articulate those into project delivery. Also, work closely with BI and Data Warehousing teams to

create a solid foundation for data access and delivery.

• Obsess about data accuracy and digital taxonomy (events) to ensure accurate data is flowing into

reports and dashboards, as this would be the basis for you to build your recommendations.

• Effective project management of complex analytics projects and builds, including adequate

resourcing, adherence to timelines and budgets, and quality of final deliverables.

• Lead the team with an external perspective of Digital and Product Analytics to introduce new tools &

evaluation metrics and refine continuous improvement process.

• Coordinate with cross-functional teams including Product Managers, Engineers, Sales, and Marketing

teams to drive user strategy, collect feedback, feature usage, and technical solutions to improve

experience and our outreach.
Here\'s What You Need:

• 8+ Years of Digital and/or Product Analytics experience in a SAAS company with preference to

knowledge of web and product data analysis tools (Adobe Analytics, Pendo, Mixpanel, etc.)

• Significant experience interfacing and communicating with senior leadership and peers with the

ability to present ideas and strategic recommendations in a powerful and compelling way

• Innovative and creative, with a logical and methodical approach to problem solving

• Knowledge of Adobe Launch with key focus around Tag implementation specific to Product and

Martech integration

• Construct presentations with complex analytical findings, and deliver a finished product that\xe2\x80\x99s clear,

concise, \xe2\x80\x9cdigestible\xe2\x80\x9d and focused on the key drivers for key stakeholders.

• Strong time management, marketing, and communication planning skills.

• Experience working for a US based startup would be an added bonus.

Cvent