Job Description

Job Summary: About the Role : The incumbent will lead a team of Channel Sales Partners responsible for driving revenue within a set of accounts by selling our advertising solutions to media agencies and marketeers. The position holder will lead relationships with a designated set of key strategic accounts and helping team identify new accounts to maximize revenue through sale of commercial time and branded solutions in Tamil Nadu for the Rest of Tamil Nadu Market (Non Chennai locations). Context: Star Vijay is our flagship Tamil GEC Channel in Tamil Nadu market and is a critical part of any client\'s Tamil Speaking Market plan. It has been amongst the leaders in terms of reach across Tamil GEC channels, giving tough competition to Sun TV and contributing significantly in terms of revenues. Star Vijay is the leader in Impact programming with popular properties like Bigg Boss, Neeya Naana and Super Singer. They are also the leaders in prime-time fiction paving the way for Tamil GEC content. The role is very critical in achievement of regular revenues, identifying sponsorships, and monetizing Impacts, as well as having a complete hold over the portfolio / territory. Star Vijay Non-GEC channels consists of Star Vijay Super & Vijay Takkar which are our Tamil movie channels and are a critical part of any client\'s Tamil Speaking Market plan. They have been amongst the leaders in terms of reach across Tamil Non-GEC channels, giving tough competition to Sun Network and contributing significantly in terms of revenues. Key Responsibilities: Strategic / Policy related KRAs Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization Have a macro view of account clusters, media plans and revenue potential and assign targets to the team accordingly Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrics etc. Build strategies to strengthen relationships within existing clients and to identify new clients Operational / Process / Technology related KRAs Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximize market share and revenue Guide team in prospecting agencies and clients alike to sell our suit of offerings and solutions Drive team to create, negotiate and close deals that maximize price/ market share and deliver on the client\'s and agency\'s marketing objectives and expectations Map competition (Sales strategy/Programs/Clients) and use market intelligence to develop strategies to maximize market share Financial Accountability / Commercial Impact Accurate monthly revenue projections for allocated set of accounts Meet or exceed monthly/quarterly/annual quotas Achievement of CPRP benchmarks and high m arket share Help team continuously identify opportunities for additional revenue sources through non FCT avenues - Brand Solutions Performance Measures: Revenue contribution Price / yield Client Count (Effective coverage) Coaching and developing team Qualifications : Minimum Qualification: MBA Total of 8-12 years of experience with sales experience Proficiency in the local language Personal Attributes: Business acumen Networking and relationship building Collaboration Learning agility Analytical thinking Result orientation About Disney Star : Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year. Disney+ Hotstar, India\'s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favorite TV shows and movies to sporting extravaganzas. With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of story-telling, innovation and an unwavering focus on delivering to the expectations of our audiences. Join us, and let\'s continue to inspire a billion imaginations.

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