Manager Abm Regional Campaigns

Year    Bangalore, Karnataka, India

Job Description


Opportunity The Account Based Marketing Manager is responsible for the implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing regional functions). This role will approach ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across marketing, sale, and other internal teams for a fully integrated approach Responsibilities Execute, and optimize a data-driven ABM strategy to achieve sales goals Develop and deploy multi-channel ABM campaigns, including working with the strategist to craft strategy, aligning internal teams, and project managing execution Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics Collaborate with ABM leadership team (sales and marketing interlock) to select key accounts Look at how we can use account research to drive ABM strategies Work with performance teams to provide ongoing reporting, campaign insights and pacing toward goal to stakeholders Partner with regional Marketing Managers, Field Sales teams, and Tech Sales teams to build integrated campaign motions Work closely with marketing ops and business ops to support high-performance ABM marketing tools and integrations Ensure strong marketing and sales alignment Document processes and best practices in our handbook for marketing and sales teams to reference Qualification and Requirements Graduate/Postgraduate with 10+ years of experience in advertising or marketing communications, preferably in the B2B field. 2+ years of experience in account based marketing or similar field, with the desire to learn more about account based marketing Experience building multi-channel campaigns, both organically and with paid media, including PPC, social media, event management and other digital channels. Highly organized and efficient with the ability to develop and execute against an evolving plan Able to clearly communicate new ideas, products, and campaigns to both internal and external stakeholders Team player that is able to work both collaboratively and autonomously Strong project management, time management, prioritization, and organizational skills Experience managing and prioritizing multiple projects simultaneously Demonstrated ability to achieve results working cross-functionally with sales, marketing, and product teams CRM/marketing automation background, preferably Salesforce and Marketo Experience with ABM tools (Demandbase or Terminus) preferred Proactive self-starter, demonstrating high initiative and critical thinking Proven ability to think strategically, but with exceptional attention to detail in execution Experience in content strategy, including white paper development, thought leadership, intent data, social selling, and market articles. Ability to identify what content works best along the customer journey and the ability to build efficient customer journeys. Strong project management, stakeholder management, interpersonal and leadership skills. Ability to multi-task, set priorities and adapt to situations with agility, while paying attention to detail.

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Job Detail

  • Job Id
    JD3048983
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Bangalore, Karnataka, India
  • Education
    Not mentioned
  • Experience
    Year