is a dynamic role designed to groom future marketing leaders by providing hands-on experience in
brand management, digital marketing, market research, and campaign execution
. The trainee will work closely with cross-functional teams to drive customer engagement, brand awareness, and lead generation while developing strategic marketing skills.
Key Responsibilities:
1.
Market Research & Consumer Insights:
Conduct competitor analysis, trend research, and customer behavior studies.
Assist in developing
customer personas
and segmentation strategies.
Campaign Management & Execution:
Support the planning, execution, and optimization of
digital & offline marketing campaigns
.
Monitor KPIs (CTR, engagement, conversions) and provide data-driven recommendations.
Digital & Social Media Marketing:
Assist in managing
SEO, SEM, email marketing, and paid social ads
.
Help create engaging content for
social media, blogs, and newsletters
.
Brand Management & PR Support:
Ensure brand consistency across all communication channels.
Assist in
event coordination, PR activities, and influencer collaborations
.
Sales Enablement & Lead Generation:
Work with sales teams to align marketing strategies with revenue goals.
Support
lead nurturing
through CRM tools and automation.
Data Analytics & Reporting:
Track campaign performance using
Google Analytics, HubSpot, or similar tools
.
Prepare reports on marketing ROI and suggest improvements.
Innovation & Process Improvement:
Identify new marketing trends (AI, automation, predictive analytics).
Recommend process optimizations for better efficiency.
Skills and Competencies:
1. Core Marketing Skills
Digital Marketing
-
Knowledge of SEO, SEM, social media ads (Meta, LinkedIn, Google Ads), and email marketing.
Content Creation - Ability to craft engaging copy for social media, blogs, and campaigns.
Brand Management - Understanding of brand positioning, messaging, and consistency.
Market Research - Competency in conducting competitor analysis, surveys, and consumer insights.
Campaign Management - Experience in planning, executing, andoptimizing marketing campaigns.
2. Analytical & Data-Driven Skills
Data Analysis - Proficiency in Google Analytics, HubSpot, or CRM tools (Salesforce, Zoho).
ROI Measurement - Ability to track KPIs (CTR, conversion rates, CAC, engagement metrics).
Excel/Google Sheets - Strong in data visualization, pivot tables, and performance reporting.
A/B Testing - Familiarity with optimizing ads, landing pages, and email campaigns.
3. Technical & Digital Proficiency
Marketing Automation Tools - Basic knowledge of Mailchimp, HubSpot, or ActiveCampaign.
Social Media Management - Hands-on with LinkedIn, Instagram, TikTok, and Twitter/X.
SEO & SEM Tools - Understanding of Google Search Console, Ahrefs, SEMrush.
AI & Emerging.
Trends - Awareness of ChatGPT for content, predictive analytics, and chatbots.
4. Business & Strategic Thinking
Customer-Centric Mindset - Ability to understand buyer personas and journey mapping.
Sales & Marketing Alignment - Collaboration with sales teams for lead conversion.
Budget Management - Basic understanding of marketing spend allocation.
Competitive Intelligence - Keeping up with industry trends and competitor strategies.
5. Soft Skills & Behavioral Competencies
Communication & Presentation - Clear articulation of ideas to teams and stakeholders.
Creativity & Innovation - Bringing fresh ideas for campaigns and branding.Adaptability & Learning Agility - Willingness to learn new tools and trends quickly.
Team Collaboration - Working with cross-functional teams (Sales, Design, PR).
Problem-Solving - Analytical thinking to optimize underperforming campaigns.
Adaptability - Flexibility and adoptive to the task-based roles that are generic in nature during your training period as per your mentor's assessment.