Job Description

We are looking for a Marketing Manager for a reputed firm.

REPORT TO: VP- MALL MANAGEMENT

CRITICAL COMPETENCIES:

? Participate in and execute components of strategic planning, budgeting, and program execution for the Shopping Mall.

? Direct oversight of marketing staff may be required during project design, development, and completion.

? 5-10 years of prior, relevant experience, with a focus in: marketing strategies, relationship strategies, events strategies and programs

? Previous experience in marketing and retail required

? Knowledge of/experience with shopping mall industry preferred

? Proven ability to drive entire marketing programs and experience managing teams in a professional services on national level

? Ability to juggle multiple tasks simultaneously with demonstrable experience in consistently delivering high quality results

? Superior writing skills, with demonstrated ability to create marketing collateral, press releases, web content, internal communications materials, client success stories, and thought leadership outputs.

? Excellent oral communications skills and professional client service manner

? Superior Microsoft Office skills (e.g., Word, Excel, PowerPoint); familiarity with integrating various technologies to support marketing efforts

? Demonstrated ability to work well within a team, both on location and in a virtual mode, and ability to interact with/influence all levels of management

? Project management experience

? Manage strategic alliance relationships with key associations, influencers, media, think tanks, academics, etc.

? Work with integrated TMT marketing team to organize and execute regional client meetings and events (panel/roundtables/industry conference receptions, etc.) to strengthen relationships and drive revenue with strategic clients and targets

? Determine and engage other Firm support as needed to drive initiatives (i.e., KM, PR, Internal Communications, etc.)

? Undergraduate degree in marketing, communications or related field; Post graduate degree in branding or marketing a plus

Key responsibilities:

Brand development

? Brand Management, grow the profitability of the Mall- Kaylan, and increase market share.

? Develop and manage the total IMC (Integrated Communications) plan, and take full responsibility of the 360 degree marketing of the brand.

? Develop marketing strategies identifying attractive target markets, products and service opportunities and positioning tactics.

? Monthly presentations to tenants and VP- Mall Management

? Determine the preferred media and tools to use.

? Conceptualise the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.

? Act as the branding custodian of the shopping Mall.

Project Management

? Develop project mandates (research, marketing and business strategy).

? Create and execute project work plans and revises as appropriate to meet changing needs and requirements.

? Identify resources needed and assign individual responsibilities

? Manage day-to-day operational aspects of a project and/scope

? Review deliverables prepared by team before communicating to VP-Mall Management.

? Facilitate team and supplier meetings to ensure deadlines of project are met.

Promotions and Events:

? Coach and Mentor on-site teams.

? Sustain the brand awareness levels of the mall through ongoing annual, seasonal, weekly and joint events and promotions.

? Conceptualise events/promotions, communicate the event to Mall Management as well as to all tenants, execute/implement the event, attend all events (after hours and over weekends as well), liaise with the relevant suppliers and control the set budget.

? Clearly understand the objectives of the events as well as the demographics of the target market and the changes within the target market.

? Primary Focus group Research (Design sample for primary data collection, moderator guide compilation, actual facilitation of focus group, analysing the data, interpreting the findings and reporting the results).

? Secondary Research (Market, Industry and competitor analysis).

Public Relations:

1. Tenant Communication

? Manage the on-site Marketing Manager and request monthly report feedback on regular tenant visits

? Welcome new tenants as well as distribute the House Rules of the mall.

? Host monthly tenant feedback sessions.

? Distribute ad-hoc marketing and or management newsletters to tenants.

2. Customer Relationship management

? Manage the on-site Marketing Manager to timeoulsy attend to all customer queries and complaints.

? Assist the onsite Marketing Manager to build positive relations with role players in the community including schools, religious institutions and businesses.

3. Media Relations

? Build a positive relationship with all media role players.

? Meet regularly with media representatives.

? Distribute regular media releases (generic or promotion specific).

? Facilitate and negotiate joint ventures with the media.

4. Social Responsibility

? Hosting fundraising events and manage charity drives.

Budget control:

? Manage annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.

? Report on the marketing finances on a monthly basis to VP-Mall management.

Professional qualities

? Challenge others to develop as leaders while serving as a role model and mentor.

? Manage the development of team by ensuring, when possible, that project tasks are in line with each member's interests/strong points.

? Manages the process of innovative change effectively.

? Encourage junior team members to take responsibility for their development within the company

? Suggests areas for improvement in internal processes along with possible solutions

Job Type: Full-time

Pay: ₹100,000.00 - ₹200,000.00 per month

Application Question(s):

are you ok with kalyan location What is your notice period What is your current ctc What is your expected ctc
Experience:

marketing manager: 8 years (Preferred) mall: 3 years (Preferred)
Work Location: In person