Job Description

Role Overview:You'll own the customer journey post-acquisition - designing and executing CRM strategies that drive engagement, repeat purchases, and long-term loyalty. From onboarding flows to reactivation campaigns, you'll build systems that make every customer feel seen, valued, and understood. Key Responsibilities:- Develop and execute multi-channel CRM strategies (email, SMS, WhatsApp, push) to drive retention and LTV - Build automated lifecycle journeys tailored to customer segments and treatment stages - Collaborate with creative, product, and tech teams to personalize messaging and optimize touchpoints - Analyze campaign performance, cohort behavior, and funnel drop-offs to identify growth opportunities - Own CRM calendar and coordinate with brand and performance teams for integrated campaigns - Manage and optimize CRM tools/platforms (e.g., MoEngage, WebEngage, Clevertap, etc.) - Run A/B tests on messaging, timing, and segmentation to improve engagement and conversion - Monitor churn and proactively design win-back and reactivation strategies Requirements:- 2-4 years of experience in CRM, retention, or lifecycle marketing (D2C or consumer tech preferred) - Strong understanding of segmentation, personalization, and behavioral targeting - Hands-on experience with CRM platforms and marketing automation tools - Analytical mindset with proficiency in Excel, Google Sheets, and basic SQL (preferred) - Ability to translate data into actionable insights and creative briefs - Excellent communication and project management skills (ref:updazz.com)