Job Description

Job Title : Digital Marketing ExecutiveDepartment : Marketing & SalesExperience : 0 - 2 yearsJob Type : Full time/Permanent Location : Mohali, phase 7, Industrial AreaReports to : Team LeadRole Description : - We are looking for a Senior Digital Marketing Executive expert to manage all search engine optimization and marketing activities.- You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. - You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize search. Job Responsibilities : - Grow the organic search channel. Build and maintain a high-level strategic vision for organic search.- Develop a detailed channel roadmap that works to bring that vision to life across all SEO disciplines.- Creating and maintain a backlog of work associated with the organic channel.- Quantify and measure the impact of SEO work and define a timeline for those outcomes. - Developing a strong opinion on relevant KPIs and measure against them tirelessly.- Partner with product, design, engineering and analytics teams to execute strategic projects against the organic search roadmap- Analyze and report on SEO channel performance.- Track, report, and analyze website analytics and PPC initiatives and campaigns- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.- Optimize copy and landing pages for search engine marketing- Perform ongoing keyword discovery, expansion and optimization- Research and implement search engine optimization recommendations- Research and analyze competitor advertising links- Work with the development team to ensure SEO best practices are properly implemented on newly developed codeBenefits : - Day shift- 5 day a week- Performance bonus (ref:updazz.com)

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