Job Title: Local SEO & Google Business Profile (GMB) Specialist
Company:
Degefy Marketing Pvt. Ltd. - A Leading Digital Marketing Agency
Location:
G401, Galada Towers, Begumpet, Secunderabad (Work from Office)
Work Schedule:
6-day Work Week
Monday to Friday:
10 AM - 7 PM
Saturday:
10 AM - 3 PM (Work from Home)
About Degefy:
At Degefy, we empower brands to thrive in the digital ecosystem through a blend of creativity, technology, and performance-driven strategy. We specialize in website design, SEO, social media, paid media, branding, video production, and more. As we grow, we are looking to expand our team with specialists who are passionate about pushing boundaries and delivering tangible results to our clients.
Position Overview:
We are seeking a
Local SEO & GMB Specialist
who can amplify our clients' presence in local search results. The ideal candidate will have a strong grasp of how local search algorithms work, how to manage and optimize Google Business Profiles, and how to drive measurable improvements in Google maps, increased ranking of the store, enhanced visibility, organic traffic, and location-based engagement. This is a highly strategic and technical role that directly impacts client success.
Roles & Responsibilities:
Develop, execute, and manage
Local SEO strategies
to improve visibility in
Google's Local Pack, Google Maps, and organic local listings
.
Deeply understand and apply the
core local ranking factors
including
relevance, distance, prominence, and behavioral signals
.
Publish relevant
posts, offers, images, and updates
to enhance profile engagement on the GMB profile
Conduct off page strategy for improving the ranking of the GMB.
Develop and execute tailored
local SEO strategies
based on market competition and location.
Ensure
NAP consistency
across local directories, aggregators, and citation sources.
Conduct and implement
local keyword research
to target location-specific search queries.
Create locally-optimized content including
service-area pages, city pages, and hyper-local blog posts
.
Monitor and improve
local rankings
,
impressions
,
click-through rates
, and
call-to-action metrics
from GBP listings.
Utilize tools such as
BrightLocal, Whitespark, Moz Local, Google Business Insights
, and
Google Search Console
for tracking and reporting.
Implement
local structured data/schema markup
to improve SERP appearance.
Manage and respond to
Google and third-party reviews
, and work to increase positive review volume.
Collaborate
cross-functionally with content, and design
teams for campaign alignment.
Stay updated on
Google algorithm updates
and evolving best practices in local search.
Maintain online reputation management by raising ticket if there is a fake review and also respond all the reviews with right keywords
Performance Expectations
Deliver consistent improvement in Google Map Pack rankings for assigned clients.
Increase monthly local search impressions, clicks, and call conversions through GBP.
Maintain 100% NAP consistency across all platforms for every client profile.
Ensure 100% accuracy and freshness of information across all GMB listings.
Contribute to the agency's overall client satisfaction and retention goals.
Identify at least one new local SEO tactic or test implementation per quarter.
Achieve and maintain >90% response rate for client GBP reviews within 24-48 hours.
Qualifications
Bachelor's degree in Marketing, Digital Media, Communications, Business, or related field.
Certification in SEO or digital marketing from platforms like Google, HubSpot, or SEMrush is a plus.
Strong written English for review management and content posting.
Basic understanding of HTML, CMS platforms, and SEO plugins like RankMath or Yoast (preferred).
Work Experience:
Minimum
1.5 years of hands-on experience
in
Local SEO
and
GBP/GMB optimization
.
Proven track record of improving
Google Map rankings
and
local engagement metrics
.
Attitude Traits Required for Success
These are the mindset and behavioral qualities that define whether someone will excel in this role.
Detail-Oriented & Quality-Focused
Meticulous with NAP consistency, listing updates, and review responses.
Does not compromise on accuracy, even for routine tasks.
Proactive & Accountable
Takes ownership of results like ranking improvements and call conversions.
Doesn't wait for reminders -- anticipates and acts.
Client-Obsessed & Service-Minded
Genuinely cares about client success and brand visibility.
Maintains >90% review response rate and actively defends online reputation.
Curious & Trend-Aware
Constantly tracks Google algorithm changes, GBP updates, and local SEO news.
Asks "what's new" and tests new tactics quarterly.
Process-Driven but Adaptable
Follows frameworks but flexes based on client industry or local search context.
Growth Mindset
Sees errors or underperformance as learning opportunities.
Invests in self-learning and shares discoveries with the team.
Skills Required to Perform Effectively
GMB Profile Optimization
End-to-end management: info accuracy, service updates, photos, reviews, and offers.
Skills Required to Perform Effectively
Tailors strategies per client location/industry.
Can interpret insights and pivot tactics accordingly.
Review Management & ORM
Writes compelling responses with embedded keywords.
Flags spam/fake reviews and initiates takedown protocols.
Use of Tools & Platforms
Fluency in tools like BrightLocal, Moz Local, Google Search Console, and GBP dashboard.
Use of Tools & Platforms
Compiles ranking, impression, and action insights into monthly client reports.
Understands UTM tagging and tracking GMB CTAs.
Local Content Execution
Ability to publish hyper-local content and GMB posts relevant to events/offers.
Citation & Directory Management
Builds/cleans citations and ensures uniformity across aggregators and platforms.
Knowledge That Underpins Performance
This is what the candidate must know conceptually and contextually to make the right decisions.
Core Local SEO Ranking Factors
In-depth understanding of relevance, proximity, prominence, and behavioral signals
Google's Local Algorithm
Knows how GBP ranking differs from organic SEO and how it is influenced.
Structured Data/Schema for Local Business
Knows what local schema is, how it's used, and when to apply it.
NAP Consistency Principles
Knows where to check for mismatches and how to rectify them.
GMB Guidelines & Best Practices
Updated on spam policies, category selection, posting frequency, and naming standards.
Impact of Reviews on SEO
Understands how review quantity, recency, and sentiment impact visibility.
Keyword Research for Local SEO
Ability to identify and prioritize geo-specific, intent-driven keywords.
Why Degefy?
Be part of a
forward-thinking digital team
in one of Hyderabad's fastest-growing agencies.
Collaborate with diverse clients across sectors looking to scale their local presence.
Build your personal brand as a local SEO expert in an environment that supports
Fill the Application Form
Click the link below to open the ClickUp form.
Fill in your details, answer all the questions thoughtfully (in your own words), and upload your resume + Portfolio.