Job Description

Overview

We are looking for a Local SEO & Google Business Profile Specialist with a strong background in scaling multi-location visibility. The ideal candidate will have deep expertise in

Google Business Profile (GMB) optimization

,

Local SEO strategies

, and

organic traffic growth

-- preferably within the

healthcare sector

. Your mission: grow our web traffic from 25K to 150K+ in 6-9 months through proven Local SEO strategies.

Roles & Responsibilities:

Local SEO Mastery

Manage and optimize

Google Business Profiles (GMB)

for multiple locations. Implement geo-targeted strategies to rank for

"near me" and location-specific search terms

. Ensure NAP (Name, Address, Phone) consistency across directories. Build and optimize

location-specific landing pages and blog content

.

Organic Traffic Growth & SEO Strategy

Design and execute

end-to-end SEO strategies

for aggressive traffic growth. Conduct keyword research, competitor analysis, and SERP audits. Optimize on-page elements: metadata, headings, schema, and content structures. Develop

content clusters and pillar pages

to build domain authority.

Link Building Execution

Lead

white-hat link-building campaigns

: guest blogging, PR outreach, citations. Build links from niche healthcare directories, influencers, and forums. Monitor and maintain a healthy backlink profile.

Analytics & Reporting

Track performance using

Google Analytics 4, Search Console, Looker Studio

. Set and measure KPIs like traffic growth, lead generation, and keyword rankings. Conduct regular SEO audits and performance reviews.

Multi-Location SEO Management

Coordinate SEO efforts across

25+ physical locations

. Resolve common SEO issues such as duplicate content, cannibalization, and internal linking. Ensure that each location page is

SEO-optimized and user-friendly

.

Collaboration & Strategy

Work closely with content creators, designers, developers, and paid media teams. Provide SEO input for UX/CRO improvements. Stay current on SEO trends, Google algorithm updates, and AI-driven SEO tools.

Candidate Requirements

3-5 years of proven experience in digital marketing with a focus on SEO. Experience working in or with the

healthcare sector

. Demonstrated ability to grow organic traffic 3x-5x within a short time frame. Proficiency in

local SEO management for 20+ locations

. Expertise with tools like Ahrefs, SEMrush, Screaming Frog, GMB, and GA4. Strong communication, analytical, and project management skills.

Note

: The selected candidate will be required to work on-site at the client's location, 6 days a week.