Job Description

We're looking for a dynamic On-Trade Specialist to drive visibility, advocacy, and sales within premium bars, lounges, restaurants, and hotels. You'll be the face of the brand on the ground - building relationships, driving activations, and ensuring our spirits are always top of mind .Key Responsibilities :Sales & Account Management :- Manage and grow on-trade accounts including bars, pubs, hotels, and restaurants.- Negotiate listings, visibility agreements, and promotional deals.- Achieve monthly and quarterly volume, visibility, and activation targets.- Build strong relationships with key decision-makers - bar managers, F&B heads, and distributors.Brand Visibility & Activation :- Plan and execute trade activations, tastings, and brand-led experiences.- Ensure brand visibility through POSM placement, menu listings, and staff advocacy.- Coordinate with marketing and brand teams for in-bar promotions and co-branded events.Training & Advocacy :- Conduct product training sessions for bar staff to strengthen brand knowledge.- Act as a brand ambassador, ensuring our story and serve are consistently represented.Execution Excellence :- Track outlet performance, placement, and activation ROI.- Ensure compliance with local excise and trade marketing guidelines.- Maintain and update CRM or reporting tools with outlet activities and feedback.Market Intelligence- Monitor competitor activity, pricing, and trade trends.- Share insights to help shape promotional strategies and product positioning.What You Bring :- 3-6 years of experience in on-trade or trade marketing within the Alcobev or premium beverage industry.- Strong relationships across the hospitality and bar network.- Excellent communication and negotiation skills.- Passion for the spirits industry and a deep understanding of on-trade culture.- Ability to work independently, travel frequently, and manage multiple activations.What's in It for YouAn opportunity to be part of a high-energy, fast-growing spirits brand that values creativity, ownership, and hustle. You'll get to shape how the brand is poured, seen, and celebrated across the on-trade scene.Sounds interesting, drop your bio at hr@ihspirits.com. (ref:updazz.com)

Skills Required