Job Description

JOB DESCRIPTION

ABOUT THE ROLE

We are seeking an experienced and strategic

LinkedIn Optimization Manager

with proven expertise in

LinkedIn Sales Navigator

to manage and optimize our LinkedIn presence across multiple executive profiles and our corporate page. This role will focus on building our brand authority in the UK food chain industry, engaging with target audiences, and generating qualified B2B leads through strategic content, advanced prospecting, and relationship building on LinkedIn.

KEY RESPONSIBILITIES

LinkedIn Profile & Page Management

Manage and optimize the company's LinkedIn business page to maximize visibility, engagement, and follower growth Oversee and manage LinkedIn profiles for key executives including CEO, CMO, and CCO Ensure consistent branding, messaging, and professional presentation across all profiles Regularly update profiles with relevant achievements, thought leadership content, and industry insights Monitor profile analytics and implement strategies to improve reach and engagement

LinkedIn Sales Navigator & Lead Generation

Utilize LinkedIn Sales Navigator to identify, research, and target high-value prospects in the UK food chain industry

Build and maintain targeted lead lists using Sales Navigator's advanced search filters and saved searches

Leverage Sales Navigator insights to personalize outreach and engagement strategies

Monitor lead and account updates through Sales Navigator alerts to identify engagement opportunities

Execute strategic outreach campaigns through LinkedIn messaging and InMail Connect with potential clients, franchisees, suppliers, partners, and industry decision-makers Qualify leads and coordinate seamless handoffs to the sales team

Track lead engagement and manage prospect relationships through Sales Navigator CRM integration

Implement and optimize lead nurturing sequences for maximum conversion Track and report on lead generation metrics, conversion rates, and pipeline contribution

Content Strategy & Creation

Develop and execute a comprehensive LinkedIn content strategy aligned with business objectives and Sales Navigator insights Create, curate, and schedule high-quality posts, articles, and multimedia content for company page and executive profiles Write engaging copy that resonates with the UK food chain industry audience Develop thought leadership content positioning executives as industry experts

Create content that attracts and engages prospects identified through Sales Navigator

Create content calendars and maintain consistent posting schedules Design or coordinate visual content (graphics, videos, infographics) to enhance engagement

Engagement & Relationship Building

Actively engage with followers, respond to comments, and manage inbox communications

Monitor and engage with prospects' activities identified through Sales Navigator

Build and nurture relationships with prospects through personalized, value-driven engagement Monitor industry conversations and engage in relevant discussions Build and maintain relationships with industry influencers, partners, and thought leaders Participate in relevant LinkedIn groups and communities Foster meaningful connections that drive brand awareness and business opportunities

Analytics & Reporting

Monitor LinkedIn analytics for company page and executive profiles

Analyze Sales Navigator performance metrics including InMail response rates, lead acceptance rates, and prospect engagement

Track KPIs including follower growth, engagement rates, reach, lead generation, conversions, and pipeline value Prepare monthly reports on LinkedIn and Sales Navigator performance with actionable insights Conduct A/B testing on content, outreach strategies, and InMail messaging Use data-driven insights to continuously optimize LinkedIn and Sales Navigator strategies

REQUIRED QUALIFICATIONS

Education & Experience

Bachelor's degree in Marketing, Communications, Business, or related field

4-6 years of proven experience managing LinkedIn for business growth with hands-on expertise in LinkedIn Sales Navigator

Demonstrated track record of generating qualified B2B leads using Sales Navigator's advanced prospecting tools

Strong understanding of Sales Navigator features including Lead Builder, Account Hub, saved searches, and CRM sync

Experience in the food industry, hospitality, or franchising sector is highly preferred Portfolio of successfully managed LinkedIn profiles, pages, and Sales Navigator campaigns

Technical Skills

Expert proficiency in LinkedIn Sales Navigator (mandatory requirement)

Deep knowledge of LinkedIn platform, features, algorithms, and best practices

Experience with Sales Navigator integrations with CRM systems (Salesforce, HubSpot, etc.)

Proven ability to build targeted prospect lists and execute outreach campaigns through Sales Navigator

Proficiency with LinkedIn Campaign Manager for advertising Strong understanding of LinkedIn content optimization and engagement strategies Experience with social media management tools (Hootsuite, Buffer, Sprout Social, etc.) Proficiency in LinkedIn analytics and reporting tools Basic graphic design skills (Canva, Adobe Creative Suite) is a plus Familiarity with lead tracking and pipeline management

Core Competencies

Strategic prospecting and lead qualification using Sales Navigator

Exceptional written and verbal communication skills tailored for UK audience Strong copywriting and personalized messaging abilities for cold outreach

Expertise in B2B social selling methodology

Strategic thinking with ability to align LinkedIn activities with business goals Data-driven mindset with strong analytical skills Excellent networking and relationship-building skills

Deep understanding of B2B sales cycles, lead qualification, and account-based marketing

Knowledge of UK food chain industry landscape, trends, and key decision-makers Creative thinking and ability to develop engaging content Strong organizational and project management skills

KEY PERFORMANCE INDICATORS (KPIs)

Sales Navigator & Lead Generation Metrics

Number of qualified leads generated monthly through Sales Navigator InMail response and acceptance rates Connection acceptance rates from targeted prospects Lead-to-opportunity conversion rate Pipeline value generated from LinkedIn activities Number of meaningful conversations initiated with decision-makers
Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

Health insurance Paid sick time Provident Fund
Work Location: In person