Job Description

Job Role: LinkedIn Content Strategist

Location: Indore | Full-Time

About the Role:

As a LinkedIn Content Strategist/Copywriter at Creativefuel, you will be the brain and voice behind our presence on LinkedIn. You'll shape how we show up, what we say, and how we say it, building a distinct tonality that's both credible and creatively bold. From reactive content to founder thought-leadership to IP storytelling, you'll work on narratives that demand attention and respect from industry peers and brands alike.

Key Responsibilities:

Strategy + Planning:

Develop and maintain a monthly content calendar that includes brand storytelling, team culture, case studies, trending industry takes, and LinkedIn-specific IPs Identify new and enhance existing content themes and communication pillars aligned with Creativefuel's tone and offerings (entertainment, brand campaigns, viral content, etc.) Collaborate with design and video teams to ensure posts are visually thumb-stopping and format-optimised

Writing + Execution

Write crisp, clever, sometimes edgy but always insight-driven copy for LinkedIn, both for brand and leadership handles Turn internal success stories, industry trends, and agency POVs into high-performing posts Weave a unique voice into thought leadership posts for brands and in-house handles

Coordination & Reporting:

Report directly to the Social Media Lead and keep them in the loop for all content planning, publishing, performance, and experimentation Share weekly and monthly performance reports, insights, and learnings to optimise content direction and engagement Align on brand voice, platform goals, and audience evolution with the social media team

Growth + Analytics

Track post performance, engagement rates, and follower growth; use insights to refine tone and strategy Stay ahead of LinkedIn algorithm shifts, content trends, and new features to ensure maximum reach.

Research + Inspiration:

Keep tabs on creative, marketing, and agency spaces for potential conversation hooks or industry take-downs (the good kind) Benchmark against leading agencies and creators to constantly level up content style and engagement
Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

Provident Fund
Work Location: In person