Job Description

About TripleDart

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TripleDart is a fast-growing GTM agency helping SaaS brands accelerate pipeline and revenue across Paid Media, ABM, and Creative. We work as a true extension of our client's GTM orgs--deeply embedded, accountable, and performance-obsessed. Clients like Clevertap, Freshworks, and FactorsAI trust us to drive high-velocity growth across the US, EMEA & APAC.
As we scale, we're hiring a

LinkedIn & ABM Strategist

to take charge of

3-4 key client accounts

--owning strategy, campaign execution, ABM orchestration, reporting, and retention.

Your Role

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You'll lead the full-funnel LinkedIn and ABM motion--from account list curation to multi-channel campaign rollout to pipeline measurement.

Key Responsibilities

Strategy & Planning

Build and validate ICP-focused account lists using LinkedIn Sales Nav, ZoomInfo, Clay, and Clearbit. Define ABM GTM motions tailored to funnel stages (1:Many, 1:Few, 1:1). Map channel mix across LinkedIn Ads, paid search, programmatic, retargeting, outbound/email, and sales enablement.

Execution & Campaign Management

Launch and manage LinkedIn paid campaigns--TOFU to BOFU across ad formats (conversation, lead gen, retargeting). Set up nurture cadences using HubSpot/Salesforce flows + enable outbound playbooks via Apollo/Outreach. Personalize messaging using dynamic content and AI-generated copy (ChatGPT, Jasper, http://Copy.ai, etc.). Collaborate with the creative team to deliver on-brand, scroll-stopping creatives and landing pages.

Analytics & Reporting

Track impact from account engagement MQLs SQLs pipeline revenue using HubSpot, Salesforce, Segment, GA. Maintain clean campaign hygiene and CRM attribution models. Share weekly/monthly client performance decks with actionable insights and next steps.

Client Management & Retention

Own 3-4 client accounts, acting as the strategic lead, supported by internal media/creative resources. Lead weekly client calls, ensuring transparent performance discussions and roadmap alignment. Focus on long-term retention (12+ months) by driving continuous results, experimentation, and stakeholder trust.

You'll Thrive If You Have

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3-6 years of experience in B2B SaaS marketing with a strong focus on LinkedIn Ads and ABM execution. Strong knowledge of HubSpot and/or Salesforce for CRM & funnel tracking. Hands-on experience with tools across the ABM tech stack, including: CRM/Marketing Automation: HubSpot, Salesforce, Marketo, Pardot Intent & Enrichment: G2, Bombora, Clearbit, ZoomInfo Predictive & Targeting: 6sense, Demandbase Sales Enablement: Vidyard, Highspot Analytics: Segment, GA, Tableau, Power BI Ability to scrape, enrich, and segment high-fit account lists from various sources. Comfort using AI tools to scale creative/copy production. Strong written/verbal communication--comfortable driving client discussions independently. Proven experience retaining client accounts for 12+ months through strategy and results.

KPI Expectations

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Successfully manage 3-4 SaaS client accounts. Ensure minimum 12-month client retention by owning strategy, execution & reporting end-to-end. Achieve consistent pipeline impact--measured by SQLs, deal value, and revenue contribution.

Why TripleDart?

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Join a team that's rewriting how SaaS GTM is done--performance-first, agile, deeply integrated. Direct ownership, fast experimentation, and cross-functional collaboration built-in. Flexible remote environment with high-impact growth opportunities. * Work with fast-moving SaaS brands across US, EU, APAC markets.