Job Description

About Sunlight Sports Studio LLP At Sunlight Sports Studio, we don't just sell sports equipment; we power the active lifestyles of our customers. We are the custodians of multiple dynamic brands (Li-Ning and HNDRD to name a few), driving their presence primarily through e-commerce channels. Our mission is to scale these brands to new heights, and we are looking for a data-driven, creative strategist to take the wheel of our growth engine. The Role We are seeking an aggressive and analytical Performance Marketer to own the marketing and sales function for our brands. You will be the architect of our topline growth. This is not a passive role; you will be responsible for "winning us sales" every single day. Your "bread and butter" will be Meta (Facebook/Instagram) and Google Ads. You will strategize, execute, and optimize campaigns that convert browsers into buyers, directly impacting our revenue and bottom line. Key Responsibilities 1. Campaign Management & Strategy- Own the Ad Accounts: End-to-end management of paid campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, Display, YouTube). - Strategy to Sales: Develop full-funnel strategies that don't just generate clicks, but drive tangible e-commerce sales and revenue. - Budget Management: Efficiently allocate budgets across channels to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost). 2. Optimization & Growth- Topline Growth: Take direct responsibility for meeting monthly and quarterly sales targets. You are the driver of our revenue growth. - Continuous Testing: A/B test audiences, creatives, ad copy, and landing pages to find the - winning formula for each brand. - Data Analysis: Deep dive into analytics (Google Analytics, Shopify/Amazon data, Ad Manager) to identify trends, drop-off points, and opportunities for scale. 3. Creative Direction: Collaborate with the design team (or create briefs) to produce high-performing ad creatives. You must understand what stops the scroll and what makes a user click "Buy." What We Are Looking For Experience:- 2-5 years of proven experience in Performance Marketing, specifically for E-commerce or D2C brands. - Platform Mastery: Expert-level knowledge of Meta Ads Manager and Google Ads. You should know the difference between a vanity metric and a sales metric. - You are obsessed with ROI: You take ownership of the sales number and treat the ad budget as if it were your own money. - Analytical Skills: Proficiency with Google Analytics (GA4), Excel/Google Sheets, and e-commerce - dashboards. - Copy & Creative Eye: Ability to write compelling ad copy and guide creative direction for high-conversion assets. - Bonus Points: Experience with Amazon Ads / Marketplace optimization. Experience with growth Email/WA marketing to support retention. Knowledge of Conversion Rate Optimization (CRO) tactics. How to Apply: Please send your resume and a brief summary of your best-performing campaign (including ROAS achieved) (ref:updazz.com)

Skills Required