Job Description

The Lifecycle Marketing Specialist is responsible for the day-to-day, hands-on execution of CRM activities, focused on email, push notification, and other CRM channels in support of company and business unit objectives for our new game. This includes ownership of the setup, maintenance, copy, art and reporting. This position requires a collaborative professional who is highly executional and creative who can work in a fast-paced environment of operating live games. Key Roles & Responsibilities Coordinate creation of briefs, copy, art, text/HTML templates, target segmentation, tests, etc. Generate weekly, monthly campaign performance reports, identify drivers, and make recommendations for improvement Develop positive relationships with cross-functional partners (studio, tech, engineering, marketing, creative, etc.). Flawlessly execute tests and tactics that increase player health and lifetime value. Embrace established processes and find opportunities to improve efficiency of role. Ensure the highest standards, employ best-practices and foster accountability. Skills & Experience Any Bachelor s degree 1+ years experience in CRM or Lifecycle Marketing roles (B2C only) Hands on experience with HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage Must have experience in warming up new IPs and monitoring domain reputation Demonstrated success in deploying effective marketing communications at scale Inquisitive action-biased mind, appropriately focused on customer and business critical metrics Self-starter with ability to thrive under pressure in a fast-paced environment Effective producer of high-quality work with a desire for increasing responsibility Proven ability to learn technology quickly Versatile, flexible and trainable Able to effectively balance and prioritize multiple tasks Strong communication, copywriting, organizational and project management skills Attention to detail, team-first attitude, passion for games would be preferred What we offer you: Work in a studio that has complete P&L ownership of games Create next-gen games that will be played and loved by millions of players around the world Work in a collaborative team that invests in your development and growth on-the-job Competitive salary and bonus plan Extended Health coverage, disability, critical illness and life insurance Child care facilities for women employees and discounted facilities for male employees Virtual mental health and neurodiversity support programs Family planning support program Additional leave options for most employees Employee Assistance Programs Frequent employee events Flexible working hours on many teams A diverse team of friendly, fun and supportive co-workers Culture of diversity and inclusion including employee resource groups that connect Zyngites through culture, lifestyle and fun

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