Job Description

Job Title: Lifecycle Marketing Manager -- Health / Clinical / Education Focus
Employment Type: Full-time; Remote
Schedule: EST (9 am-5 pm EST), with flexibility for campaign needs
Industry: Health/Clinical/Education
Position Overview
We are seeking a Lifecycle Marketing Manager who thrives at the intersection of health, education, and digital engagement. This role is responsible for designing and executing patient-centered journeys across the full lifecycle--from awareness and onboarding, to retention, engagement, and advocacy. You'll translate clinical expertise into empathetic, clear, and personalized communication that drives patient outcomes and long-term loyalty.
Key Responsibilities
Journey Design & Execution
Build and optimize lifecycle programs across email, SMS, app, and web to nurture patients from first touch through long-term engagement.
Patient Education Focus
Translate clinical knowledge and treatment pathways into digestible, empathetic communication that empowers patients to understand and manage their care.
Segmentation & Personalization
Leverage behavioral, demographic, and clinical data to deliver personalized messages that resonate with individual patient needs.
Retention & Engagement
Develop strategies that reduce churn, increase refill adherence, and maximize long-term patient satisfaction and lifetime value.
Analytics & Experimentation
Track KPIs (conversion, open/click rates, churn, NPS, adherence), run A/B tests, and optimize campaigns continuously for better outcomes.
Cross-Functional Collaboration
Partner with growth, clinical, product, and creative teams to ensure lifecycle messaging aligns with Allermi's medical accuracy and patient experience standards.
Requirements
Qualifications

• 3-5+ years of experience in lifecycle/CRM/retention marketing, ideally in healthcare, wellness, or education.
• Familiarity with email/SMS platforms (Klaviyo, Iterable, Braze, HubSpot, etc.) and campaign analytics.
• Data-driven mindset with strong testing, reporting, and optimization skills.
• Ability to distill clinical and educational content into clear, human-centered messaging.
• Strong organizational and project management skills, able to manage multiple campaigns simultaneously.

Skills Required