Job Description

Job Responsibilities:

1) Website Content Management:

- Develop and maintain the law firm's website content to ensure it is current, relevant, and engaging.

- Periodically review and update the website's content, including attorney profiles, practice area descriptions, and other informational sections to reflect the firm's evolving services and expertise.

2) Marketing and Promotional Materials:

- Create compelling content for brochures, email campaigns, and other marketing materials that effectively communicate the firm's services and achievements.

- Design and produce persuasive PowerPoint presentations for client pitches, seminars, and internal training sessions.

3) Social Media and Digital Platforms:

- Craft and schedule regular content for various social media platforms (LinkedIn, Twitter, Facebook, etc.) to enhance the firm's online presence and engage with the target audience.

- Monitor and review the content on social media platforms, ensuring it aligns with the firm's brand voice and complies with legal standards.

- Engage with the audience by responding to comments and messages in a manner consistent with the firm's values and professional standards.

4) Publication and Public Relations:

- Provide well-researched and accurately written content for press releases, op-eds, and feature articles for newspapers and legal publications.

- Prepare and distribute a regular newsletter that highlights the firm's news, case victories, and legal insights to clients and subscribers.

5) Blogging and Article Writing:

- Write insightful blogs and articles on a daily basis covering legal trends, case studies, and legal advice that positions the firm as a thought leader in its practice areas.

- Ensure all blog and article content is SEO-optimized to improve visibility and drive traffic to the firm's website.

6) Research and Development:

- Conduct thorough research on legal topics, market trends, and competitor activities to inform content creation and strategy.

- Collaborate with attorneys and legal experts within the firm to ensure content accuracy and compliance with legal guidelines.

7) Content Strategy and Analytics:

- Develop a content strategy that supports and extends marketing initiatives, determining the most effective content mix and publishing schedule.

- Analyze content performance metrics to evaluate the effectiveness of content marketing strategies and adjust plans as necessary.

Skills and Qualifications:

1) Mandatory prior experience in a legal or law firm environment.

2) Excellent writing, editing, and proofreading skills with a keen eye for detail.

3) Strong research capabilities and the ability to translate complex legal information into accessible content for a general audience.

4) Proficiency in content management systems (CMS), social media platforms, and Microsoft Office Suite, especially PowerPoint.

5) Understanding of SEO principles and digital marketing strategies.

6) Ability to work independently and manage multiple projects with tight deadlines.

Job Type: Full-time

Pay: ?50,000.00 - ?80,000.00 per month

Benefits:

Paid sick time Paid time off
Experience:

legal writing: 1 year (Required)
Work Location: In person