To develop the business strategy, drive sales and identify new avenues of revenue generation for the E-commerce.
Process Contributions
Sales Planning: Business Plan Formulation
Develop the sales and marketing strategy and annual business plan in the E-commerce marketplace channel
Negotiate & finalize annual contract and terms of trade with key accounts
Plan and explore new avenues of growth
Review and provide inputs of the sales performance against the plan on a regular basis.
Review the annual maintenance contracts related to the partnership agreement and 1. approve alternations based on working inputs.
Coordinate with the product and brand teams to identify products based on the strategy, culture and customer base of the partner organization.
Stakeholder Management
Maintain relationships with key accounts to identify opportunities for expansion and ensure overall pipeline & revenue growth within the channel
Manage escalations related to promotion/ discount negotiations with the key accounts.
Design, develop and approve partner schemes to boost targeted sales.
E-commerce Marketing
Develop and approve channel specific marketing initiatives and ensure compliance.
Coordinate with marketing teams and co-create new avenues of marketing- basis what works.
E-commerce: Marketplace Operations
Provide guidance to the teams to create the promotion calendar for the marketplace e-commerce with coordination from the internal teams and manage escalations if any
Manage and resolve conflicts among channels/ partners/ relevant stakeholders.
Continuously evolve and improve the processes(internal and external) based on the needs of the customer, partner and business.
E-commerce: Regulation & Compliance
Monitor and ensure the changes in the regulatory law related to the ecommerce sales and ensure compliance of the govt regulations and partner policies.
Ensure commercial compliance and periodically review controls & balances in the system.
People & Talent Management
Drive a culture of diversity, performance and transparency in the region and ensure the employees in the region are engaged.
Mentor and develop team using a supportive and collaborative approach.
Work Experience
Behavioral Skills:
Customer Centricity
Negotiation skills : advanced level
Ambiguity tolerance
Drive Results
Interpersonal Effectiveness : high on emotional intelligence
Influences for Impact
Innately Curious
Entrepreneurial Drive
Nurtures Relationships
Leads Diverse Teams
Knowledge:
E-commerce experience
Business acumen
Analytical ability
* Digital marketing
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