Job Description

Marketing

Lead - Performance Marketing

================================


Bengaluru
Work Type: Full Time

ABOUT ZOLVE

===============



Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve's cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individualto join us and support our journey.

JOB DESCRIPTION

===================

Role:

Lead - Performance Marketing

Location:

Bengaluru

Employment Type:

Full-Time
Zolve is looking for a senior, revenue-first Performance Marketing leader to

own, forecast, and scale marketing-led revenue

across geographies. This role carries direct accountability for

ARR contribution, CAC, payback, and LTV

, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing-driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.

RESPONSIBILITIES

Revenue Ownership & Growth

Own

end-to-end revenue outcomes

from performance marketing channels Drive acquisition, activation, retention, and monetization aligned to

ARR, LTV/CAC, ROAS, and payback targets

Forecast revenue contribution and performance impact on a weekly and monthly basis Scale revenue profitably across

Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms

Channel Execution & Scaling

Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels Lead experimentation focused on

revenue uplift

, not vanity metrics Optimize full-funnel performance--from click to activation to repeat usage Drive channel-level profitability and budget reallocation based on marginal ROAS

Affiliate & Partner Revenue

Own

affiliate-led revenue growth

across publishers, partners, and networks Build scalable affiliate acquisition models with strong fraud controls and payout efficiency Expand high-intent, performance-driven partnerships to deliver incremental revenue

Funnel, Product & Conversion Impact

Partner with Product, Growth, Analytics, and Engineering to improve

activation rates, onboarding, pricing signals, and revenue conversion

Influence product and funnel decisions using revenue-backed insights Identify and fix revenue leakage across the customer journey

Data, Attribution & Business Reviews

Own attribution models, dashboards, and revenue reporting Track and analyze

ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs

Present clear revenue insights and recommendations to senior leadership

Budget Ownership & Governance

Own and deploy

multi-crore monthly budgets

with strict ROI accountability Set guardrails for CAC, payback, and profitability while scaling spend Identify new geographies, channels, and programmatic opportunities to unlock revenue

Team Leadership

Build and lead a high-performance, revenue-accountable marketing team Set clear revenue KPIs and ownership for each team member and agency partner Establish best-in-class revenue playbooks, operating rhythms, and governance

QUALIFICATIONS

Education

Bachelor's or Master's degree in Marketing, Business Administration, or a related field Google Ads, Meta Blueprint, and Programmatic certifications are a plus

Experience & Skills

7+ years of experience in

revenue-driven performance marketing

2-3+ years of people leadership experience Mandatory experience in an

online, product-led business

(fintech preferred) Demonstrated success in scaling paid and affiliate channels with

clear revenue ownership

Deep hands-on expertise in

Google Ads, Meta, Affiliate platforms, and Programmatic buying

Strong experience with

analytics, attribution, and revenue forecasting tools

(GA, Mixpanel, AppsFlyer, Adjust, etc.) Strong business judgment with a deep understanding of

unit economics and growth trade-off.

Preferred

Experience scaling performance marketing in the

US market

* Exposure to

DV360, The Trade Desk, or similar programmatic platforms