Job Description

Mandatory Criteria (Can't be neglected during screening) :- Candidate must have atleast 4 years of experience in core Performance Marketing.- Need candidate from e-commerce experience preferably in clothing, beauty, health or food only. Agency candidates acceptable if they've managed these categories.- Candidate should have handled large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).- Candidate should have managed Marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly- Candidate should have handled the budget of campaigns in Crores monthly.- Candidate should have expertise in using tools such as GA4, Meta Ads Manager, and attribution platforms etc.- Looking for Immediate Joiners to 30 days of Notice period candidates.About the Role:-We are looking for a highly driven and analytical Performance Marketing Lead to own and scale our paid marketing efforts across Meta, Google, and other performance channels. This role requires a strategic thinker with a strong bias for execution, who can deliver measurable results, optimize campaigns for ROI, and drive sustainable growth for the brand.Key Responsibilities:-- Lead the planning, execution, and optimization of paid campaigns across Meta, Google, and other relevant channels.- Manage marketing budgets effectively while monitoring key KPIs (CAC, ROAS, CTR, CR) and reporting performance metrics regularly. - Continuously test and refine ad creatives, audiences, ad placements, and bidding strategies to maximize impact.- Analyze campaign performance using tools such as GA4, Meta Ads Manager, and attribution platforms.- Partner with creative and content teams to develop high-performing ad assets.- Collaborate cross-functionally with retention, product, and design teams to optimize the full-funnel experience, including landing pages.What We're Looking For :-- 4-6 years of experience in performance marketing, ideally in a high-growth D2C, e-commerce, or startup environment.- Proven expertise in managing large-scale paid media campaigns across Meta and Google Ads (experience with additional platforms is a plus).- Strong analytical mindset with deep knowledge of attribution models, customer acquisition, and conversion funnels.- A creative and collaborative approach to working with design and content teams. (ref:updazz.com)

Skills Required