Job Description

Role : Lead - Marketing
Job Title: Lead Marketing
We are looking for a dynamic Lead Marketing to spearhead comprehensive marketing strategies that align with business growth and city-level initiatives. This senior role requires collaboration across teams, including growth, media, and creative departments, and calls for strong leadership in managing large-scale marketing campaigns and business-driven solutions.
About the Role:
As a Lead Marketing, you will be responsible for developing and executing impactful brand campaigns that drive business outcomes. You'll work closely with the Growth Team to analyze business contexts, numbers, and market trends, ensuring data-driven strategies. In collaboration with the Media Team, you will oversee the execution of campaigns and ensure accurate reporting. Additionally, you will write detailed creative briefs and manage the creative process with internal teams, while also offering marketing solutions that align with both national and city-level objectives.
Key Responsibilities:

• Campaign Ownership: Develop and implement brand marketing strategies that align with both national and city-specific business objectives.
• Cross-functional Collaboration: Work closely with the Growth Team to understand business contexts, KPIs, and user insights, driving actionable marketing plans. Partner with the Media Team to manage execution, reporting, and media buying.
• Creative Brief Development: Write comprehensive creative briefs that provide clear direction for campaigns, aligning messaging with brand goals and market needs. Collaborate with the Creative Team to ensure top-quality execution.
• City Team Integration: Work in sync with city marketing teams to localize campaigns and solve region-specific marketing challenges.
• Campaign Execution: Lead end-to-end campaign management, ensuring that all ATL, BTL, and digital activities are aligned with the brand's vision and guidelines.
• Marketing Innovation: Stay ahead of industry trends, bringing fresh, innovative ideas to enhance marketing outcomes.
• Performance Analytics: Use data analytics and market research to monitor and measure campaign effectiveness, making adjustments where needed to optimize impact.
• Vendor & Partner Management: Liaise with external vendors, agencies, and media partners to ensure seamless campaign execution.

Desired Candidate:
Experience: A minimum of 3-5 years in brand marketing, with proven experience in managing large-scale marketing campaigns across multiple channels (ATL, BTL, Digital).
Skills:

• Strong understanding of market research, consumer insights, and performance analytics to drive strategy.
• Good leadership and project management skills, with a history of managing cross-functional teams.
• Creative problem-solving skills and the ability to think strategically in a fast-paced environment.
• Communication: Exceptional communication skills, both written and verbal, to convey clear, actionable briefs and ideas across departments.
• Industry Knowledge: Expertise in media planning, execution, and reporting. Familiarity with working closely with growth and business teams to align marketing efforts with business goals.

Attributes:

• Proactive and results-driven.
• Adaptable with strong leadership and collaboration abilities.
• A strategic thinker with a growth mindset and passion for marketing innovation.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, disability status, or any other characteristic protected by the law.

Skills Required