Job Description

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Lead-Assets Strategy

Corporate 1100-Corporate Office, Bangalore, Karnataka, India








Department
CORPORATE STRATEGY AND KEY INITIATIVES
Job posted on
Sep 25, 2025
Employment type
Permanent

I.

POSITION DESCRIPTION

JOB TITLE

Lead-Assets Strategy

GRADE

VP-I

DEPARTMENT

Strategy & Transformation

LOCATION

HO

SUB-DEPARTMENT

Strategy & Key Initiatives

TYPE OF POSITION

Full-time

REPORTS TO

National Manager-Strategy

REPORTING INTO

Manager-Assets Strategy

II.

ROLE PURPOSE & OBJECTIVE

Support creation and periodically modification of bank's medium to long-term strategy ensuring seamless translation of strategic objectives into actionable business plans and measurable outcomes across all business verticals.

To identify, plan, and support execute strategic initiatives that drive sustainable assets growth, profitability, risk alignment, productivity across channels etc. in alignment with organizational vision and regulatory requirements.

Work closely with business to ensure envisioned outcomes of the identified initiatives are achieved within desired timelines.

Work with leadership team to address the market dynamics, emerging trends and evolving customer needs.

Monitor and report on key performance indicators to measure the success of strategic initiatives

Focus on growth, diversification and achieving scale as the bank transitions from SFB to Universal Bank (if approved by the regulator).

III.

SIZE OF THE ROLE

FINANCIAL SIZE

NON-FINANCIAL SIZE

Assets Book size: 32000+ Cr.


Number of portfolio products: 20+

IV.

KEY DUTIES & RESPONSIBILITIES OF THE ROLE

Business/ Financials

Support the annual strategic planning exercise across businesses and quarterly strategy reviews

Lead strategic planning for all asset classes (loans, advances, securitizations).

Design competitive pricing strategies for various assets products while maintaining profitability margins

Oversee the conduct of in-depth market research and competitive analysis to identify growth opportunities and potential threats. Analyze industry trends, best practices and competitive landscape to guide strategic thinking and decisions.

Provide trusted advice and insight to the executive team on emerging market trends and policy developments, including how they could impact or be exploited.

Drive GTM plans for new asset products and portfolio expansions.

Formulate digital transformation and technology adoption strategies

Monitor key financial metrics (yield, NIM, ROA) and recommend corrective actions.

Customer (Both Internal & External)

Foster relationships with key stakeholders, including management and team members

Study customer segments and work with businesses to identify new products and services or recommend changes to current offerings

Present asset performance insights to the departmental heads and Executive Committees.

Design customer acquisition and retention strategies

Create customer experience enhancement initiatives

Formulate pricing strategies for asset products

Identify partnership opportunities with fintech companies

Internal Process

Management presentations on strategic initiatives and market developments

Collaborate extensively internally to ensure the Bank's strategy is effectively structured and embedded so that teams and colleagues know how they contribute to the Bank's overall objectives.

Establish governance frameworks for strategic initiatives, ensuring that all new initiatives are monitored for success and aligned with the bank's strategic priorities.

Collaborate effectively with Finance team to ensure robust monitoring and reporting of the Bank's progress against its objectives.

Develop performance management frameworks to monitor strategic initiatives across business verticals, ensuring timely and effective execution.

Provide feedback on required analysis to advance solution development and to support execution of strategic initiatives, digital growth and data-based decisions in day to day working of the bank

Analyze risks and complex issues to provide strategic guidance & efficient solutions.

Ensure timely submission of all regulatory reports with zero non-compliance instances

Innovation & Learning

Lead organizational transformation and change management initiatives

Promote a culture of innovation and data orientation across the bank by encouraging teams to develop creative solutions for business challenges.

Responsible for product research and driving innovations as a part of the product strategy in ensuring the company is ready to capture emerging and future consumer demands.

Providing and guiding team members to foster professional growth whilst promoting culture of accountability.

Build a culture of continuous learning within the strategy team and across the bank, ensuring that best practices are applied.

V. MINIMUM REQUIREMENTS OF KNOWLEDGE & SKILLS

Educational

Qualifications

Essential: Master's degree in Business Administration (MBA) from reputed institution with specialization in Strategy, Finance, or Banking

Preferred: Additional professional qualifications such as CFA, CA, or equivalent

Alternative: Master's in Economics, Finance, or related field with demonstrated strategic experience

Experience Range (Years and Core Experience Type)

Minimum: 10-15 years of progressive experience in banking, financial services, or strategic consulting.

Certifications

Certifications in Strategic Planning, Digital Transformation or Business Analytics will be advantageous

Functional Skills

Expert at effectively pivoting between strategic development and tactical deployment

Digital Banking and Analytics Project Management

Risk Management

P&L understanding

Exceptional listening, negotiation and conflict management skills

Behavioral Skills

Adaptability

Innovation & Problem-Solving

Customer-centric Mindset

Analytical Thinking

Forward thinking with the ability to engage others in casting a broader and focused vision

Flexible mindset & innovative thinker who is willing to challenge standard thinking with new ideas, approaches and solutions

Ability to motivate teams, lead complex projects

Competencies

Strategic Agility

Financial & Business Acumen

Risk Management

Excellent Communication & Presentation Skills

Ability to collaborate with various departments

Forward-Thinking Mindset

VI. KEY INTERACTIONS

INTERNAL

EXTERNAL

Bank-wide Committees on Products, Processes & Governance

All Vertical / Functional Heads

IT Project Teams

Functional Product Teams


Industry Forums (CII, IBA, SFB Associations etc.) / Consortiums

Consultants

Vertical Heads of Technology Vendors and Fintech Partners

PREPARED BY:

TM Team

DATE:

01-09-2025

REVIEWED BY:

Deepak Agarwal

DATE:

03-09-2025

LAST UPDATED BY:

TM Team

DATE:

17-09-2025