Job Description

Position Overview:The Lead - Growth & Product Marketing will be responsible for driving the growth strategy, app adoption, and user engagement for Company's digital platform. The role requires a strong blend of product thinking, digital marketing expertise, and customer empathy, ideally from a consumer-tech or e-commerce background.This is a high-impact role at the intersection of technology, sustainability, and community empowerment - shaping the go-to-market and engagement strategy for an inclusive AgriTech ecosystem.Key Responsibilities:Growth & Marketing Strategy:- Develop and execute an integrated user acquisition, activation, and retention strategy for the KUPL mobile app.- Build multi-channel marketing campaigns (digital, influencer, field activations, partnerships).- Drive data-led experimentation to improve customer journeys and conversion rates.Product & App Marketing:- Partner with the Product and Tech teams to influence roadmap decisions based on user feedback and analytics.- Design in-app communication strategies (push notifications, referral programs, loyalty schemes).- Define and monitor key growth metrics such as CAC, LTV, engagement rate, churn, and retention.Brand Building & Content:- Develop a compelling brand narrative around sustainability, innovation, and community empowerment.- Lead creation of digital and vernacular content tailored to farmers and rural users.- Build strategic collaborations with Agri influencers, FPOs, and regional partners.Cross-Functional Leadership:- Work closely with Product, Technology, Operations, and CSR teams to align marketing initiatives with organizational goals.- Manage marketing budgets, agency partners, and internal creative teams for impactful execution.Key Requirements:- Experience: 8-12 years, ideally in consumer-tech / e-commerce / mobility / AgriTech startups.- Education: MBA or equivalent degree in Marketing, Product Management, or related field.- Proven track record in app marketing, user acquisition, and product growth.- Hands-on experience with digital marketing tools, analytics platforms, and automation systems.- Strong understanding of rural markets, user segmentation, and adoption dynamics- Exceptional analytical skills, creative thinking, and executional ownership.Behavioral Competencies:- Mission Alignment: Passion for sustainability, agriculture, and rural empowerment.- Customer Empathy: Deep understanding of grassroots users and their motivations.- Innovation Mindset: Comfortable with experimentation, iteration, and ambiguity.- Collaboration: Works seamlessly across teams and partners to deliver shared outcomes.- Integrity & Accountability: High ownership and commitment to impact.- Be part of a founding team building a high-impact AgriTech platform from the ground up.Why Join:- MAR- Be part of a founding team building a high-impact AgriTech platform from the ground up.- Shape how millions of farmers engage with digital ecosystems and sustainable solutions.- Work in a purpose-driven environment that values innovation, inclusion, and long-term impact. (ref:updazz.com)

Skills Required