Key Responsibilities for Growth Marketing and Digital Marketing Role:
Strategic Campaigns
Design and Run
email campaigns
to engage specific audience (should know tools like Zoho, Salesforce or any CRM for campaigns).
Develop compelling newsletters and ensure marketing distribution to relevant personas.
Run social media campaigns to reach out wider audience.
Content Marketing
Develop and deliver compelling content like
whitepapers
/blogs and other thought leadership to engage potential prospects.
Refresh website content to attract clients.
Event Marketing
Identify relevant events across India, Singapore and Dubai regions for technology and start-ups related.
Plan logistics and attend the event to capture leads in the event.
Partnerships/Memberships
Identify relevant corporate communities like Salesforce, Nasscom, APMP Association and other relevant associations to sign up for brand activation.
Digital Marketing
Leverage paid advertisements like Google Ads (PPC), Linkedin Ads Youtube Ads etc. to onboard new clients
Growth Strategy and Analysis
To involve in
business analysis and growth strategy
Account Based Marketing Approach
Solve customer's business problems through consulting mindset and analytics approach
Creating marketing presentations for clients and internal organization
MUST Have Requirements
Candidates from Gurgaon and Delhi are preferred
Must have experience working with IT Services or Consulting
Must have experience to generate b2b leads
Must have good understanding of SEO, PPC, Linkedin
Good hands on webinars, events and thought leadership
Must have exposure to CRM and marketing automation tools (Salesforce, Zoho , Hubspot)
Must have knowledge of account based marketing concepts
Outstanding written and oral communication skills
The ability to build good working relationships at all levels
Patient attitude and willingness to learn marketing and sales function
Optional (added advantage)
Basic understanding of sales and marketing
Knowledge of Microsoft Office, particularly PowerPoint, Excel and Word
Knowledge of IT domain
* Knowledge of Pre-sales
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