Job Description

Lead - Growth
Location: ETV office, Bangalore (Mandate 1)
Team: Swiggy Dineout
Experience: 2-3 years+
Mandate 1 - The role is based out of Bangalore and the expectation is to work out of the ETV office.
About the Role
Swiggy Dineout is in its early stages of building and winning the dining-out category. We are unlocking massive opportunities across cities and customer segments, not just in table reservations but also in shaping the future of in-restaurant dining.
We are seeking a dynamic and entrepreneurial individual to join our Growth team. This role is a unique blend of on-ground trade marketing and strategic partnerships, designed for someone who thrives at the intersection of online and offline worlds.
You will be instrumental in driving two high-impact 0-1 charters:

• O2O (Offline-to-Online): Swiggy Dineout's user acquisition program through offline channels.
• Growth & Monetization Partnerships: Forging powerful alliances with key ecosystem players (payments, banks, brands, tech partners) that help unlock new monetization levers.

The ideal candidate is a master of execution, a creative thinker, and a skilled relationship builder with 2-3 years of experience in marketing, client servicing, or partnerships.
What You'll Do
1. O2O (Offline-to-Online) GTM Strategy:

• Collaborate closely with the central Swiggy marketing team to develop the on-ground GTM strategy for our O2O growth program.
• Take complete ownership of activating new user acquisition funnels through offline touchpoints at partner QSRs, cafes, and restaurants.
• Act as the bridge between Swiggy's brand guidelines and on-ground execution, ensuring all marketing efforts are consistent and impactful.
• Develop clear, concise briefs for our creative agencies, outlining requirements for in-store collaterals (e.g., QR code stands, table talkies, posters).
• Manage the end-to-end creative process, from briefing the agency to providing feedback and securing final approvals for all in-store assets.
• Monitor the performance of O2O initiatives and optimize campaigns for maximum user acquisition and engagement.

2. Partnerships & Alliances:

• Work with the leadership team to identify, build, and nurture strategic partnerships with key players across the ecosystem, including banks, payment gateways, brands, and tech partners.
• Create compelling, data-driven GTM decks and partnership proposals that clearly articulate the value proposition of a Swiggy Dineout alliance.
• Develop detailed partner integration plans, outlining timelines, responsibilities, and technical requirements for seamless execution.
• Collaborate with internal product, tech, and marketing teams to ensure the smooth integration of partner offers and services within the Swiggy Dineout app.
• Support the go-live process for all new partnerships, ensuring a flawless launch and a positive experience for our users.

Preferred Experience

• 2-3 years of relevant experience in a trade marketing, partnerships, or client servicing role.
• Proven ability to work cross-functionally and manage multiple stakeholders, both internal and external (e.g., marketing teams, creative agencies, external partners).
• Exceptional verbal and written communication skills, with the ability to craft compelling narratives for partnership decks and write clear, effective agency briefs.
• A good understanding of brand principles and the creative development process. You know what makes for effective, on-brand communication.
• You are a proactive, resourceful, and results-oriented individual who can thrive in a fast-paced, ambiguous environment.
• High-agency, entrepreneurial mindset with a bias for action.

Nice-to-Have

• Prior experience at a leading advertising agency or a high-growth consumer tech brand.
• A basic understanding of product integrations and the ability to collaborate effectively with tech teams.

Why Join Us

• Be at the forefront of shaping India's dining-out culture.
• Be a part of two transformative growth engines at Dineout (O2O & Partnerships).
• A fast-paced, collaborative environment that rewards ownership, innovation, and impact.

Skills Required