Lead Generation Specialist

Year    WB, IN, India

Job Description

Job Title:

Lead Generation Specialist/Performance Marketing Manager

Company:

DVAM Real Estate

Location:

Mani Casadona, West Tower, New Town, Kolkata (Head Office)

Job Type:

Full-Time | On-site

Salary:

?20,000 - ?45,000 per month + Fixed Incentives + Relocation Opportunity

About Us



DVAM Real Estate is a premium real estate investment advisory firm specializing in ultra-luxury and high-value property portfolios. With a strong presence in diversified markets and HNI investor networks, we are now expanding our performance marketing team to attract clients seeking real estate investment opportunities in high-growth regions.

Who We're Looking For



We are hiring a Lead Generation Specialist/Performance Marketing Manager with a deep understanding of digital campaign management and performance-led growth strategies. The ideal candidate will have hands-on experience in Meta Ads, Google Ads, SEO/SEM, and cross-channel funnel optimization. Your primary goal is to generate high-quality leads through data-driven performance marketing.

Key Responsibilities



Plan, launch, and optimize paid ad campaigns across Meta (Facebook & Instagram), Google Search & Display, and YouTube. Leverage data analytics to monitor campaign KPIs, lead flow, CPL, ROAS, CTR, and conversion rates. Drive lead generation strategies focused on targeting HNI, Ultra-HNI, and premium investor segments across global markets. Create and manage audience segmentation, retargeting funnels, and lookalike audience strategies. Work closely with the content and creative teams to produce high-converting ad creatives and copy. Optimize landing pages for conversion rate improvements using A/B testing and heatmap analysis. Stay up to date with the latest trends and updates in digital advertising and performance marketing tools. Collaborate with the leadership team to define monthly and quarterly performance targets. Manage budget allocation across digital channels and ensure efficient media buying. Report weekly and monthly campaign performance with actionable insights.

Must-Have Skills & Qualifications



Minimum 2-5 years of proven experience in performance/digital marketing. Proficiency in Meta Business Manager, Google Ads, Google Analytics, Tag Manager, SEMrush, Hotjar, or similar platforms. Expertise in campaign optimization, funnel analysis, audience targeting, and lead generation. Strong understanding of SEO, SEM, SMM, CRO, and marketing automation workflows. Experience working on high-value lead gen campaigns for luxury real estate, fintech, or top-notch clientele is highly preferred. Strong command of performance metrics, dashboards, and growth experimentation. Strategic mindset with creative problem-solving skills.

Why Join DVAM Real Estate?



Work with one of the fastest-growing real estate firms. Be part of a team catering to global HNI and Ultra-HNI clients. Opportunity for relocation to other branch office based on performance. Access to premium tools, resources, and market insights. Transparent incentive structure with uncapped earnings. Fast-paced, startup-like environment with tech-savvy vision and local roots.

Perks & Benefits



Fixed incentives and performance bonuses. Career growth opportunities with exposure. Relocation allowance with official support for transfers. Team outings, networking events, and professional development programs.

Ready to Drive Real Estate Growth?



Join DVAM Real Estate and play a crucial role in shaping expansion through world-class performance marketing.

Apply Now and let's build the future of real estate investments -- together.



Contact- 8584874282



Global HR & Admin Manager



Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

Benefits:

Cell phone reimbursement Commuter assistance Health insurance Internet reimbursement Leave encashment Life insurance Paid sick time Paid time off Provident Fund
Work Location: In person

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Job Detail

  • Job Id
    JD4270139
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    WB, IN, India
  • Education
    Not mentioned
  • Experience
    Year