Job Description

We are seeking a results-driven

Lead Generation Specialist

to identify, attract, and qualify potential customers for our sales team. The ideal candidate will use digital channels, research tools, and outreach strategies to generate high-quality leads and support revenue growth.

Key Responsibilities

Research and identify potential leads based on ideal customer profiles (ICP) Generate leads through email outreach, LinkedIn, social media, ads, and other channels Qualify leads and assess readiness for sales (MQLs / SQLs) Maintain and update lead data in CRM systems Collaborate with sales and marketing teams to align lead generation strategies Create and optimize outreach messages, landing pages, and campaigns Track, analyze, and report lead generation performance metrics Continuously test and improve lead generation processes
Required Skills & Qualifications

Proven experience in lead generation, sales, or digital marketing Strong research and prospecting skills Experience with CRM tools (HubSpot, Salesforce, Zoho, etc.) Familiarity with email marketing and automation tools Excellent written and verbal communication skills Ability to analyze data and optimize campaigns Strong organizational and time-management skills
Preferred Qualifications

Experience with B2B or B2C lead generation Knowledge of SEO, paid ads, or content marketing Familiarity with tools like Apollo, ZoomInfo, Hunter, LinkedIn Sales Navigator Basic understanding of sales funnels and conversion optimization
Key Performance Indicators (KPIs)

Number of qualified leads generated Lead-to-conversion rate Cost per lead (CPL) Email open and response rates Contribution to sales pipeline growth
Benefits (Optional)

Competitive salary and performance-based incentives Flexible work environment / remote options Career growth opportunities Training and professional development
Job Types: Full-time, Part-time, Freelance

Pay: ?8,086.00 - ?20,000.00 per month

Benefits:

Work from home
Work Location: In person