Job Description

Job Title: Lead Generation Specialist - Partner Channel Focus
Experience: 3+ Years
Location: Madurai
Department: Sales / Business Development
Reports To: AVP - Strategic Alliances

Job Summary:
We are looking for an experienced and proactive Lead Generation Specialist with a strong
background in identifying and qualifying channel partners, resellers, and system integrators
(SIs). The ideal candidate will have at least 3 years of experience in B2B lead generation,
preferably in the technology or SaaS sector, and will be responsible for building a robust pipeline
of prospective partners to support our channel sales growth.

Key Responsibilities:

Research and Identify: Target and build a qualified database of potential partners
including resellers, system integrators, distributors, and technology alliances in key
markets.

Qualification: Assess the prospects to assess mutual fit, business potential, and
alignment with our product and services.

CRM Management: Maintain accurate and up-to-date records of all activities, leads, and
partner engagements in the CRM system

Collaborate: Work closely with the partnerships, sales, and marketing teams to refine
targeting criteria, messaging, and campaign performance.

Reporting: Track and report key performance metrics including number of leads
generated, conversion rates, and pipeline value.

Market Intelligence: Stay informed about partner ecosystem trends, competitor activity,
and industry news to help shape lead generation strategies.

Qualifications:

3+ years of experience in B2B lead generation with a focus on partner or channel
acquisition.

Proven experience targeting resellers, SIs, or VARs in the IT, SaaS, cloud, or enterprise
software domains.

Strong understanding of partner ecosystems, distribution models, and channel sales.

Excellent communication and interpersonal skills - written and verbal.

Hands-on experience with CRM tools (Salesforce, HubSpot, etc.) and lead generation
tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.).


Self-driven with strong organizational and time management skills.

Ability to work independently and meet or exceed targets.

Nice to Have:

Experience working with global partners or in multi-regional markets.

Understanding of key technology domains such as cloud computing, cybersecurity, or
enterprise IT.

Familiarity with channel partner programs and onboarding processes.

What We Offer:

Competitive salary and performance-based incentives

Opportunity to work with a fast-growing, global team

Career growth in partner/channel development

Flexible work environment

Job Type: Full-time

Pay: ₹300,000.00 - ₹600,000.00 per year

Application Question(s):

How many years of experience do you have in Lead generation - Partner fixing
How many years of experience do you have in IT Saas
How many years of experience do you have in B2B Lead Generation
Last working date: CTC: ETC: Are you comfortable to work in Madurai location

Work Location: In person