Job Description

The

Lead Generation Expert

will be responsible for

identifying, nurturing, and qualifying leads

in the SEO and website development niche. The candidate will support the senior business development team by creating opportunities through

cold calling, email outreach, LinkedIn prospecting, and other channels

.

This role demands a

proactive, self-motivated individual

who understands the dynamics of B2B client acquisition in international markets (especially North America).

Key Responsibilities

Research and identify potential B2B clients in USA, Canada, and other Western countries. Develop and execute

outreach campaigns

via cold calling, personalized emails, LinkedIn networking, and other digital channels. Generate a consistent pipeline of

qualified leads

in the SEO and website development sector. Work closely with the senior business development team to

schedule meetings, demos, and discovery calls

. Maintain and update CRM with lead and campaign data. Analyze lead sources and optimize strategies for

better conversion rates

. Stay up to date with

best practices in international lead generation

and digital prospecting.

Qualifications & Skills

Proven experience (2-4 years) in

lead generation or inside sales

for SEO, web development, or digital marketing services. Strong communication and persuasion skills (verbal and written). Hands-on experience with lead generation tools (LinkedIn Sales Navigator, Apollo, ZoomInfo, HubSpot, etc.). Ability to independently run outreach campaigns across multiple channels. Familiarity with

B2B sales cycles in international markets

(USA, Canada preferred). Analytical mindset to track, measure, and improve lead generation KPIs.

Best Practices We Expect You to Follow

Personalize every outreach to avoid generic messaging. Maintain a

high-quality lead-to-conversion ratio

rather than chasing only volume. Leverage multiple channels (LinkedIn, email, cold calling, webinars, referrals). Consistently document all activity in CRM to ensure smooth handover to the BD team. Build long-term relationships rather than one-off lead captures.

What We Offer

Competitive salary + performance-based incentives. Opportunity to work with a

fast-growing digital company

targeting global clients. Exposure to international business practices in SEO and web development. Mentorship from senior business development leaders.
Job Types: Full-time, Contractual / Temporary, Freelance
Contract length: 12 months

Pay: ?21,425.13 - ?39,536.44 per month

Benefits:

Health insurance
Application Question(s):

Which platforms (LinkedIn, cold calling, email, Upwork, etc.) have you used, and what worked best for you in the Western market? How do you decide if a lead is qualified enough to be passed on to the BD team? How do you position SEO and web development services when prospecting international clients? What are the common objections you face from USA/Canada prospects, and how do you overcome them? How do you stay motivated when facing repeated rejections?
Language:

English (Required)
Work Location: In person