A Lead Generation Specialist helps businesses identify, connect, and engage with all types of leads--customers, vendors, partners, service providers, or collaborators. Along with generating qualified leads, they manage appointment scheduling to turn connections into meaningful interactions. This role blends research, communication, and technology to ensure high-quality, efficient, and result-oriented outcomes.
Graduate with 2-5 years of experience in lead generation, business development, or inside sales.
Skilled in CRM systems (Salesforce, HubSpot), scheduling tools (Calendly), and automation/analytics platforms.
Experienced in generating and qualifying leads across different categories (customers, vendors, partners, service providers).
Strong communication, negotiation, and follow-up skills.
Highly organized, data-driven, and able to manage multiple tasks efficiently.
Updated with AI-based lead generation practices and digital marketing trends.
Role Responsibilities:
Identify & Segment Leads: Research and segment target audiences by industry, geography, and decision-maker level using online tools, databases, and social media.
Lead Research & Prospecting: Utilize digital platforms, professional networks, and market insights to identify and qualify potential leads.
Appointment Scheduling & Management: Coordinate, confirm, and reschedule meetings, ensuring seamless calendar management.
Leverage Tools & Technology: Work with CRM systems, marketing automation tools, and AI-based applications to optimize lead and appointment data.
Develop Lead Gen Strategies: Execute inbound, outbound, and alliance-based strategies, using personalization for stronger engagement.
Outreach & Engagement: Communicate with leads via email, calls, social media, and chat tools to generate interest and secure appointments.
Data Verification & Accuracy: Validate and update lead information for accuracy and reliability.
Collaboration: Partner with sales, marketing, procurement, or operations teams to align lead-generation efforts with business goals.
Performance Tracking: Monitor metrics (lead-to-appointment ratio, conversion rate) and refine strategies using data insights.
Maintain Records: Keep CRM data, appointment logs, and interaction histories updated and organized.
Stay Updated: Adapt to new tools, AI innovations, and compliance rules (e.g., data privacy laws).
Required Qualifications & Skills:
Education: Graduate (any stream)
Experience: 2-5 years in lead generation, business development, or inside sales
Location: Remote
Skills: CRM (Salesforce/HubSpot), Calendly, Excel/SQL, Communication, Negotiation, Data Analysis, Hands on experience on effective lead generation tools
Industry Preference: Open (cross-industry role)
Job Type: Full-time
Pay: ?300,000.00 - ?500,000.00 per year
Benefits:
* Work from home
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