Job Description

We are seeking a highly motivated

Lead Generation Specialist / Business Development Executive

who can research, connect, and engage potential clients for

software development, mobile application development, AI software, and automation services

. The role involves end-to-end lead generation,

initial client calling

, qualification, and fixing meetings to convert prospects into long-term clients.

Key Responsibilities

Conduct

in-depth market and company research

to identify potential clients based on industry, turnover, employee size, geography, and technology stack Build and maintain

targeted lead databases

segmented industry-wise, region-wise, and revenue-wise Identify and validate

key decision-makers

such as Founders, CEOs, CTOs, CIOs, COOs, Product Managers, and IT Heads Use

LinkedIn Sales Navigator

extensively for prospecting, filtering, lead tracking, and outreach Perform

initial outbound calls

to introduce company services, understand client pain points, and assess project requirements Pitch

software development, mobile app development, AI solutions, SaaS products, and automation services

in a consultative manner Handle

cold calling, warm calling, and follow-up calls

to nurture prospects Execute

bulk email outreach campaigns

, monitor responses, and manage follow-ups Generate leads via

LinkedIn outreach, social media platforms, business forums, and online communities

Fix

qualified meetings, demos, or discovery calls

for the sales or leadership team Qualify leads based on budget, authority, need, and timeline (BANT or similar frameworks) Maintain accurate records of calls, emails, responses, and lead status in

CRM tools

Coordinate with marketing teams to improve

email content, call scripts, and messaging

Track and analyze lead generation performance and suggest

process improvements

Stay updated on

industry trends, competitor offerings, and emerging technologies

Ensure compliance with

email regulations, data privacy norms, and best outreach practices

Work towards

monthly and quarterly lead generation and meeting-fixation targets

Required Skills & Experience

Proven experience in

B2B lead generation and client calling

for IT services or software companies Strong experience with

cold calling and first-level client communication

Hands-on expertise in

LinkedIn Sales Navigator

Ability to independently research and build high-quality databases Experience with

CRM systems and bulk email tools

Excellent verbal and written communication skills Strong negotiation, persuasion, and objection-handling abilities Self-driven, target-oriented, and comfortable working independently

Preferred Qualifications

Experience with

AI software, automation solutions, SaaS, or digital transformation services

Familiarity with tools such as Apollo, ZoomInfo, Snov.io, Hunter, Lusha, HubSpot, Zoho, or Salesforce Experience handling

international clients

(US, UK, Europe, Middle East, APAC) Understanding of sales funnels, lead scoring, and conversion metrics

Key Performance Indicators (KPIs)

Number of outbound calls and conversations per day Qualified leads generated Meetings or demos fixed Conversion rate from outreach to opportunity CRM data accuracy and follow-up effectiveness
Job Type: Full-time

Pay: ₹350,000.00 - ₹400,000.00 per month

Benefits:

Cell phone reimbursement
Work Location: In person