Job Description

Job Opportunity with Wallero Technologies : Lead Generation SpecialistLocation: Hyderabad, Telangana, IndiaJob Type: Permanent (full-time) :As the Lead Generation Specialist, you will own and scale our digital marketing strategy across key paid channels - driving qualified leads, product sales, and inbound demand for our IT services and product lines (like OfferX, Yeldam, etc.). You will build high-performing funnels for both enterprise and SMB audiences across geographies. Key Responsibilities:- Build and manage ROI-driven performance campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms.- Drive lead generation and conversion for both product and service verticals (e.g., SaaS, remote staffing, managed services).- Collaborate with sales teams to align marketing efforts with revenue targets and customer profiles.- Conduct funnel analysis and optimize every step from ad impression to conversion.- Implement retargeting strategies to improve engagement and shorten sales cycles.- Lead A/B tests on creatives, copy, and CTAs to enhance ad performance.- Manage marketing budgets with laser focus on CAC, CPL, ROAS, and SQLs.- Integrate tools like Google Tag Manager, HubSpot, GA4, and LinkedIn Insights for accurate attribution and tracking.- Work with internal product and content teams to ensure alignment on messaging, offers, and landing page performance.- Stay ahead of performance trends, automation tools, and targeting innovations.Requirements:- 5+ years in performance/digital marketing, preferably with B2B tech/IT services/products.- Experience with SaaS sales cycles, MQL-SQL pipeline optimization, and lead scoring.- Deep understanding of paid media strategies, funnel metrics, and retargeting/remarketing.- Hands-on with Google Ads, LinkedIn Campaign Manager, GA4, HubSpot, and similar tools.- Strong analytics background - able to turn data into actionable insights and forecasts.- Excellent project management and stakeholder communication skills.- Bachelor's or master's in marketing, Business, Technology, or a related field Preferred Skills:- Experience marketing in US/Global B2B markets.- Familiarity with Account-Based Marketing (ABM) strategies.- Knowledge of CRM integrations and marketing automation.- Exposure to IT staffing, SaaS platforms, or cloud services marketing. (ref:updazz.com)

Skills Required