Plan and execute the demand generation strategy with a strong focus on organic channels.
Manage and optimize website landing pages to maximize lead conversions.
Oversee and guide the email marketing team - including campaign calendars, segmentation, and nurturing workflows.
Track lead funnel performance, maintain CRM hygiene, and prepare detailed reports for the Sales team.
Run LinkedIn outreach campaigns and explore partnership opportunities to build pipeline growth.
Conduct A/B testing on landing pages, emails, and CTAs to continuously improve conversion rates.
Share monthly performance insights such as lead source analysis, ROI, and conversion metrics.
Collaborate closely with the Brand Manager and SEO/Social Media Executive to align overall campaign strategies.
Recommend quarterly growth strategies (webinars, case studies, organic campaigns).
Exposure to Customer Data websites Sites for Lead generation
Required Skills & Qualifications:
Bachelor's degree in Marketing, Business Administration, or a related field.
Must have 04+ years of experience in demand generation, digital marketing, or growth marketing.
Strong knowledge of organic demand generation tactics - SEO, content, email marketing, and LinkedIn outreach.
Hands-on experience with CRM tools (e.g., HubSpot, Zoho, Salesforce) and email marketing platforms.
Proficiency in using analytics tools (Google Analytics, Search Console, etc.) for performance tracking.
Strong understanding of lead funnel metrics, conversion optimization, and ROI measurement.
Job Type: Full-time
Work Location: In person
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