Job Description

2 to 10 Years Full Time Mumbai As per industry standard Reporting HR Contact Details hr@ftv.ind.in Opening - 10 Positions
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The Performance Marketing Executive is responsible for the management of digital activities across social, search and display platforms . He /She will plan and execute the paid digital media campaigns as well as manage the optimization and reporting . In collaboration with cross-functional teams, our Executive will be essential to ensuring that integrated digital strategies are aligned with Fashion TV . #

Key Responsibility Areas

Strategize, execute, monitor and manage campaigns across multiple platforms . Oversee growth in performance to meet Fashion TV business goals and strategies . Manage the platform's daily budgets, billing reconciliation and spend pacing in adherence to allocations and desired return Map ad formats to advertising objectives . Manage a test and learn strategy across traffic to drive insight into brand traffic behavior . Plan and Optimize landing page testing . Report on key performance indicators and lead generation initiatives . Lead Generation . Lead Quality Analysis . Lead Report Understanding . Spend Report . Spend Accounting & Management . Create eye-catching and informative pay-per-click text ads as well as continuously implement text ads - A/B testing . Collaborate with data science and marketing teams to discover, test data-driven ways to optimize performance . Build Budget Recommendations & Pitch Decks . Document campaign evolution to monitor overall performance and identify best practices . Present account reviews internally . Explore new opportunities to grow campaigns more efficiently and effectively . Test new channels and trends to build credibility, remain competitive and have possess an added value . Ensure a data led approach to all activity, creating a clear test & learn strategy . #

Qualifications

Degree/Diploma in Digital Marketing. Marketing Graduate (BMM Advertising) with relevant Certification courses. * Masters in Marketing/Digital Marketing.