Job Description

This position involves planning and executing lead generation, client outreach, and offer creation activities for technology-based software and marketing services. The role requires analytical, communication, and coordination skills, with independent responsibility to manage campaigns and guide supporting team members or interns.

Key Responsibilities:

Identify, research, and qualify potential clients through digital platforms, social media, business directories, and professional networks. Plan and execute targeted outreach campaigns through email, LinkedIn, and other digital channels. Create customized commercial offers, proposals, and introductory decks in coordination with the Sales and Technical teams. Manage and maintain CRM data, ensuring accurate tracking of leads, follow-ups, and communication logs. Conduct initial client communication to understand requirements, qualify opportunities, and schedule meetings for senior managers. Design and implement lead-nurturing workflows to maintain engagement with potential clients. Collaborate with the marketing team to align lead-generation efforts with digital and content marketing initiatives. Supervise and guide interns, vendors, or support staff for database collection, email drafting, and campaign execution. Track campaign performance metrics such as leads generated, conversion ratios, and engagement reports. Ensure all communications and proposals follow company standards, confidentiality norms, and brand tone. Contribute to market research and competitor analysis to support new business strategy development. Prepare weekly and monthly progress reports for management review. Participate in review meetings and suggest data-driven improvements for outreach strategy and client targeting.
Job Type: Full-time

Pay: ₹18,000.00 - ₹28,000.00 per month

Benefits:

Leave encashment Provident Fund
Work Location: In person