with hands-on experience in digital marketing and outbound campaigns. The ideal candidate will be responsible for generating qualified leads for IT services using platforms such as Google Ads, SEO, LinkedIn, and email marketing. You should have a strong understanding of the B2B sales funnel and be confident in targeting international clients.
Key Responsibilities
Plan and execute lead generation campaigns through:
PPC/Google Ads & LinkedIn Ads
SEO (On-page & Off-page)
Cold Email Campaigns
LinkedIn outreach & automation tools
Research and build a strong pipeline of prospective clients in international markets (primarily USA, IndiaUK, UAE)
Qualify leads and schedule meetings for the sales team
Manage and grow prospect databases using tools like LinkedIn Sales Navigator, Apollo, ZoomInfo, etc.
Track performance metrics (CTR, open rates, CPL) and optimize campaigns for better ROI
Collaborate with the marketing team for campaign messaging, creatives, and landing pages
Stay updated with latest trends and best practices in lead generation and IT marketing
Candidate Requirements
Bachelor's degree in Marketing, Business, IT, or equivalent
0-5 years of experience in B2B lead generation for IT services or digital agencies
Strong knowledge of:
Google Ads & LinkedIn Ads
SEO tools (Ahrefs, SEMrush, Google Analytics)
Email marketing platforms (Mailchimp, Instantly, HubSpot, etc.)
CRM tools (Zoho, HubSpot, or similar)
Strong written English and communication skills
Experience in targeting USA/UK-based companies will be an advantage
Nice to Have
Experience working in an IT company or software development agency
Knowledge of basic IT terminologies, web and app development lifecycle
Ability to manage outreach tools and automation platforms
Perks & Benefits
Competitive salary with performance-based bonuses
Career growth in international business development
Job Type: Full-time
Pay: ₹21,000.00 - ₹39,219.61 per month
Benefits:
Cell phone reimbursement
Commuter assistance
Internet reimbursement
Leave encashment
Provident Fund
Ability to commute/relocate:
Gurugram, Haryana: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):
What is your current in hand salary per year
What is your notice period in days
Experience:
Lead generation: 1 year (Preferred)
Work Location: In person
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