Job Description

Job Summary:

The Lead Generation Executive - Education is responsible for identifying, qualifying, and nurturing potential leads for educational products or services offered by the company. The role involves researching target institutions, initiating contact with decision-makers, and generating qualified leads for the sales team to convert into clients.

Key Responsibilities:

1. Lead Research & Identification

Conduct research to identify potential schools, colleges, coaching institutes, or educational partners. Build and maintain a comprehensive database of leads from online and offline sources. Use tools like LinkedIn, Justdial, IndiaMART, or education directories for lead sourcing.

2. Outreach & Communication

Make outbound calls, send emails, and follow up with prospective clients to introduce company offerings. Qualify leads based on interest level, requirements, and decision-making potential. Schedule appointments or demos for the sales team with key decision-makers. Maintain professional communication and a positive company image at all times.

3. CRM & Reporting

Enter lead information accurately into CRM or lead tracking software. Update the status of each lead regularly and track progress through the sales funnel. Prepare daily/weekly reports on lead generation, follow-ups, and conversions.

4. Coordination with Sales Team

Work closely with the sales team to hand over qualified leads and ensure smooth follow-ups. Share insights on lead trends, responses, and market feedback. Support marketing campaigns and online promotions aimed at attracting new clients.

5. Market Understanding

Keep updated on the education industry, competitors, and potential growth opportunities. Identify emerging markets and new customer segments for targeting.

Employer Requirements:

Education:

Bachelor's degree in Marketing, Business Administration, or related field

Experience:

1-2 years of experience in lead generation, telemarketing, or inside sales (preferably in the education sector)

Skills & Competencies:

Excellent verbal and written communication skills Strong research and analytical abilities Proficiency in CRM tools (HubSpot, Zoho, etc.) and MS Office Ability to handle rejections and maintain a positive attitude Time management and multitasking skills

Personality Traits:

Goal-oriented and self-motivated Polite, confident, and persuasive communicator Quick learner with a professional demeanor
Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person