Job Description

Job Title

: Lead - Field Marketing, India

Location:

Hyderabad

Experience:

5+ years (Events-focused)

Function:

Marketing

About the role

We're looking for someone who doesn't just organize events but knows how to turn them into revenue.



At Keka, events are a strategic part of how we build relationships and grow pipeline. You'll lead this function end to end -- designing experiences that spark interest, build trust, and move prospects closer to a buying decision. From intimate roundtables to large conferences, your events will be remembered and measured.



You'll be expected to directly influence pipeline creation, with clear targets around SQLs, event-to-demo conversion rates, and ROI per event.

What you'll do

Own the event-led revenue pipeline, with quarterly targets for SQLs, demo bookings, and influenced ARR Design and execute 50 -70 annual events (virtual and in-person), each mapped to audience intent and sales stage Deliver event-to-demo conversion rates of 15-25% depending on format and audience Collaborate with sales, partnerships, content, and brand teams to build integrated pre- and post-event campaigns Track and report performance metrics: cost per SQL, demo conversion rates, pipeline influence, and follow-up engagement Continuously refine formats and messaging based on data and feedback

What we're looking for

5+ years of event-specific experience you've owned the full lifecycle of B2B events, not just supported them Proven ability to drive 6- or 7-figure pipeline through events Deep understanding of HR professionals how they think, what they value, and how to engage them Experience running CXO-level formats (roundtables, executive dinners, offsites) as well as high-scale summits Strong project management and attention to detail from agenda flow to follow-ups

What you'll love about this role

Full ownership of a high-impact growth lever The opportunity to directly contribute to revenue targets A fast-moving team that values results over hierarchy Freedom to test new formats, tools, and ideas * The chance to shape how HR leaders experience Keka