Job Description

- Targets: Lead generation, regular content collation and publishing by coordinating with stakeholders, Managing digital presence - website, SEO, online portals, social media, Campaigns, marketing automation.- Implement the organizational marketing strategy and coordinate for all marketing activities for the organization- Do marketing automation to set up and run email campaigns and track responses- Generate in-bound leads and create a database through various marketing campaigns on email, social media etc.- Coordinate with delivery and pre-sales teams to collect content for: whitepaper, articles, case studies, customer testimonials- webinars/blogs/videos/interviews get them written through the writer and published on different platforms.- Research and collect information on all events and conferences and suggest them to Qualitrix management.- Support events and conferences for collateral creation and running campaigns- Work on LinkedIn sales navigator to run outbound campaigns on target audience- Ensure Qualitrix presence on all key external platform subscriptions and make periodic updates.- Track SEO keywords and website traffic generation with the SEO partner agency.- Ensure website management and periodic updation through the partner agency.- Track regular social media posts and align them with Qualitrix target market.- Understand Qualitrix offerings and messaging to create appropriate campaigns.- Improve Qualitrix' online brand awarenessRequirements :- Proven track record of leading small marketing teams for companies of size 50M+ revenue/funding.- Experience of working in IT services firms.- Proven success in delivering results in terms of inbound leads, social media growth, increase in website traffic.- Strong knowledge on digital marketing areas - SEO, Social media management tools.- Awareness of key online platforms, portals for creating brand awareness.- Ability to collaborate with internal and external stakeholders, talk to senior management and collect information for content.- Ability to review content quality.- Experience in running successful online marketing campaigns.- Ability to understand Qualitrix offerings & USP, and explain it to prospects - understand the products or services, their features, benefits and pricing details.- Expert in sales tools such as sales navigator, LinkedIn, lusha or any other lead generation tool.- Excellent verbal and written communication.- Experience on using a CRM system and understand sales process.- Proficient in marketing automation tools, email marketing, CRM, Gsuite, MS office - Excel, PowerPoint and word. Soft Skills :- Proactive, detail oriented, disciplined, process oriented, result oriented, persistent, competitive, collaborator.Qualification:- MBA in Sales and Marketing.- Experience in IT Services preferably QA industry. (ref:updazz.com)

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