Job Description

:
Role/ Job Title: Digital Acquisition Manager
Function/ Department: Technology, Analytics & Digital Banking
Job Purpose:
The role will lead digital acquistion of new customers through different channels for a product/ set of products
Roles & Responsibilities:

• Collaborate with BU heads to exchange customer acquisition/ behavior learnings across channels
• Collaborate with Business unit (BU) heads to drive customer acquisition across channels
• Own and deliver on business goals for respective product/s
• Manage a marketing budget, agency and vendor relationships
• Ownership for achieving campaign and business goals
• Optimize creative, messaging and acquisition landing pages & journeys to generate business results tied to KPIs
• Manages and tracks monthly budget and performance to ensure key performance indicator are efficiently met month over month
• Utilizes reporting to ensure key performance indicators are met week on week and month on month
• Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media & marketing space

Key Skills: Google Ads, Meta Ads, Data Analysis, Media Planning
Education Qualification:
Graduation: Bachelor's in engineering / technology / Math's / Commerce / Arts / Science / Biology / Business / Computers / Engineering / Management/ BTECH
Post-graduation: MBA, PGDM to be included if required.
Experience:
5 to 10 years of relevant experience