Lead Data Scientist (marketing)

Year    KA, IN, India

Job Description

About Bluevine





Bluevine is transforming small business banking with innovative solutions like checking, lending, and credit--all tailored to help entrepreneurs thrive. With best-in-class technology, advanced security, and a deep understanding of the small business community, we're empowering entrepreneurs to grow with confidence.



Backed by leading investors like Lightspeed Venture Partners, Menlo Ventures, 83North, and Citi Ventures, we've been supporting SMBs since 2013, serving over 750,000 customers nationwide and growing a dynamic global team of 500 people. Our mission
To fuel small businesses with the financial tools they need to succeed.



At Bluevine, you'll be part of a collaborative, fast-paced team that's reshaping the future of banking. Ready to make an impact


This is a hybrid role

. At Bluevine, we pride ourselves on our collaborative culture, which we believe is best maintained through in-person interactions and a vibrant office environment. All of our offices have reopened in accordance with local guidelines, and are following a hybrid model. In-office days will be determined by location and discipline.


Key Responsibilities:




#

Marketing Model Development & Optimization




Design and build

response models

to predict the likelihood of customer engagement with campaigns. Develop

approval models

to estimate a lead's probability of being approved for financial products. Analyze

match backs

(expected value calculations) to support decisions for direct mail and paid marketing initiatives.
#

Campaign Analytics & Insights




Partner with marketing teams to design experiments, define KPIs, and measure campaign effectiveness. Conduct deep-dive analyses on direct mail and digital media campaigns to extract actionable insights. Drive targeting strategy and segmentation using model outputs and historical performance data.
#

Scalable Implementation & Model Management




Ensure models are production-ready using software engineering best practices. Monitor and improve model performance over time, integrating results into campaign execution pipelines.
#

Cross-Functional Collaboration




Work closely with global stakeholders across Data Science, Marketing, Risk, Product, and Engineering. Provide thought leadership on applying machine learning to growth and acquisition efforts.
Translate technical findings into clear, business-impactful recommendations.

What We're Looking For:




8+ years of experience

in data science with a focus on marketing, growth, or customer acquisition. Proven track record developing and deploying

predictive models

for marketing use cases. Strong proficiency in

Python

and ML libraries (e.g., Scikit-learn, XGBoost, PyTorch, or TensorFlow). Advanced SQL skills and experience working with large-scale relational databases. Deep understanding of

statistical testing

,

experiment design

, and campaign performance analysis. Ability to

think creatively

and

move quickly

, with a bias for action in a fast-paced environment. Exceptional communication skills with the ability to present findings clearly to non-technical stakeholders.
Master's or Ph.D. in Statistics, Computer Science, Engineering, or a related quantitative field.

Bonus Points:




Experience with

direct mail targeting

,

paid media optimization

, or

acquisition funnel analytics

. Background in

fintech

,

credit products

, or

regulated industries

. Familiarity with

MLOps

, particularly in the

AWS ecosystem

, and workflow tools like Apache Airflow. Prior work involving uplift modeling, lookalike modeling, or media mix optimization.

#LI-MS1



#LI-Hybrid


Benefits & Perks




Excellent group health coverage and life insurance Stock options Hybrid work model Meal allowance Transportation assistance (terms and conditions apply) Generous paid time off plan, Holidays Company-sponsored mental health benefits Financial advisory services for both short- and long-term goals Learning and development opportunities to support career growth * Community-based volunteering opportunities

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Job Detail

  • Job Id
    JD3963925
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    KA, IN, India
  • Education
    Not mentioned
  • Experience
    Year