Job Description

About the Role

We are looking for a highly analytical, insight-driven, and client-focused

Lead - Analytics

to drive data strategy and marketing intelligence across multiple brands. This role blends

marketing analytics, client consulting, adtech/martech

, and

team leadership

.

You will lead client interactions, guide analysts, and turn complex marketing data into clear, actionable insights that influence budgets, creative decisions, and business growth.

Key Responsibilities

Client Leadership & Stakeholder Management

Act as the primary analytics lead across multiple clients, driving all analytical discussions, performance reviews, and strategic presentations. Build strong relationships with client marketing, media, and product teams. Understand client goals deeply and convert them into structured analytical problem statements. Present insights and recommendations that shape decision-making at senior stakeholder levels. Own timelines and ensure high-quality delivery across all analytical workflows.

Team Leadership & Capability Building

Lead, mentor, and upskill a team of analysts, fostering a culture of ownership, analytical rigor, and innovation. Review outputs to ensure accuracy, insightfulness, and business relevance. Establish standard processes, frameworks, and best practices for analytics delivery.

Marketing Analytics & Performance Insights

Own end-to-end digital marketing analytics across paid media, user acquisition, and retention/lifecycle funnels. Analyze performance across Google Ads, Meta, Programmatic, Affiliate, YouTube, and other digital channels to improve ROAS, CAC, CPA, conversions, and LTV. Work extensively with

AppsFlyer

(and other MMPs) for attribution analysis, install tracking, deep-link measurement, cohort insights, and channel performance evaluation. Conduct advanced analyses such as funnel diagnostics, cohort studies, incrementality testing, and attribution insights. Build KPI frameworks, dashboards, and automated reporting systems for acquisition, engagement, and retention. Partner closely with media teams to surface insights on budgets, audience quality, creatives, and channel efficiency.

Insights, Strategy & Measurement

Deliver strategic, high-impact insights beyond reporting--highlighting opportunities, risks, and growth levers. Lead A/B test design, experiment measurement, and post-experiment analysis. Convert complex data patterns into simple, compelling narratives for leadership decision-making.

Skills & Experience

Must-Have

6+ years of experience in digital/marketing analytics, preferably in a digital agency or high-growth digital-first brand. Strong command of

SQL

,

Python

(Pandas, NumPy, Statsmodels), and visualization tools (Looker Studio, Power BI, Tableau). Deep knowledge of

AppsFlyer

(mandatory) and other MMPs--install tracking, cohort reporting, attribution windows, retargeting, and measurement setup. Proven ability to lead teams and manage stakeholders across multiple accounts. Excellent communication, storytelling, and presentation skills.

Good-to-Have

Experience with

BigQuery, Snowflake, Redshift

or similar data warehousing environments. Familiarity with product analytics tools such as

Mixpanel, Amplitude, GA4 Explorations

. Exposure to CRM and engagement platforms (Braze, CleverTap, MoEngage). Understanding of statistical concepts, experiment design, and basic predictive modelling.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.

Job Type: Full-time

Pay: ?1,700,000.00 - ?2,100,000.00 per year

Benefits:

Health insurance Life insurance Paid sick time Paid time off Provident Fund Work from home
Ability to commute/relocate:

Andheri, Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)
Application Question(s):

How many years of experience do you have as a Data Analyst? Do you have experience working with dashboards through Power BI, Looker Studio, AppsFlyer etc?
Work Location: In person