SuperBottoms is on a strong growth trajectory, operating at a healthy run rate with plans to achieve EBITDA positivity in the next fiscal year. Originally a cloth diaper company, weve evolved into a full kids' bottomwear brand offering diapers, underwear, joggers, and more. Our vision is to become the pioneer of kids bottomwear a one-stop destination for functional, stylish, and comfortable essentials. As a category-creating brand, we thrive on innovation and offer an exciting, dynamic workplace for those who love experimentation and solving real-world challenges.
Website: www.superbottoms.com
About the Role:
We are looking for a seasoned
Lead Creative Strategist - Brand & Performance
to lead and elevate the visual and verbal storytelling for SuperBottoms - a category-defining D2C brand. This role demands a strong sense of brand building through content, with a deep understanding of digital commerce and audience psychology.
Key Responsibilities:
Craft the overall content and creative strategy (imagery, tone of voice, storytelling) in line with brand objectives.
Develop and maintain a compelling brand story and product narratives across platforms.
Lead strategy for cataloguing content - ensuring every listing reflects performance, appeal, and brand language.
Leverage AI tools and video content to create engaging and scalable creative assets.
Collaborate closely with marketing, design, and product teams for cohesive execution.
Track content performance using metrics and optimize based on insights.
Ideal Profile:
6-10 years of experience in content strategy, creative direction, or brand storytelling (preferably in a D2C or e-commerce setting).
Proven ability to marry creativity with performance (PERF mindset).
Strong grasp of consumer behavior, especially for parenting/mom-first brands.
Comfort with tools like ChatGPT, Midjourney, Canva, and video editing suites.
Eye for design, obsession with detail, and sharp brand sensibility.
Job Type: Full-time
Pay: ?1,200,000.00 - ?1,500,000.00 per year
Work Location: In person
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