Lead Copywriter – Higher Education & Study Abroad

Year    Mumbai, Maharashtra, India

Job Description

Position: Lead Copywriter - Higher Education & Study Abroad
Location: Mulund (East), Mumbai
Type: Full-time, Onsite (No remote option)
About Us - Grad-Dreams:
At Grad-Dreams, we've been shaping academic journeys and turning study-abroad dreams into reality for over 20 years. With multiple platforms launching across India and the world - , GDX.world, Study-Britain, Study-Hospitality and more--this is a high-energy, high-impact moment for our brand.
Our mission? Help students & professionals discover global opportunities through real, relatable, and result-driven content.
But let's be real: writing solid copy across all that is no small feat--and that's where you come in.
The Role - More Than Just Words
We're on the lookout for a seasoned Copywriter (Team Lead) who lives and breathes content, understands the nuances of global education, and knows how to turn "meh" into "wow." You'll lead a small team of writers and interns, oversee all types of content, and build narratives that connect, convert, and inspire.
Whether it's a blog post, landing page, YouTube script, or a cheeky Insta caption--you'll be the guardian of our voice and the architect of our storytelling.
What You'll Be Doing

  • Own the tone of voice for all Grad-Dreams platforms--websites, blogs, newsletters, social, video, you name it.
  • Lead & mentor our team of content writers and interns. Help them grow, improve, and write with heart.
  • Work closely with marketing & SEO teams to create strategic, keyword-optimized content that doesn't sound like a robot wrote it.
  • Brainstorm big ideas for campaigns and storytelling that resonate with GEN-Z's (and their parents too).
  • Write sharp, emotional, and motivating content for students looking to study abroad--because this decision literally changes lives.
  • Help build internal processes, content calendars, and quality-check systems that keep the ship sailing smoothly.
  • Collaborate with designers, developers, and leadership to turn ideas into digital experiences.
Requirements
Who You (Probably) Are
  • 3-6 years of professional writing experience, ideally in Education, Ed-Tech, or Study Abroad
  • Comfortable switching tones--from smart & scholarly to witty & playful
  • Experienced in managing writers, editors, or creative teams
  • Obsessed with grammar but never boring
  • Have a portfolio that proves you can write content that moves people
  • Understand SEO, but never let it ruin a good headline
  • Curious about students, their fears, their dreams--and can write to them, not just about them
Bonus Points For:
  • First-hand study abroad experience (you've walked the walk)
  • Experience in storytelling for global audiences (India + international)
  • A flair for writing video scripts, ad copies, and short-form content (especially for reels/YouTube)
Benefits
What You Get:
  • A chance to shape the content DNA of one of India's most trusted study abroad brands
  • Flexible work setup (remote/hybrid)
  • Opportunity to lead and grow a young content team
  • Exposure to multiple brands under the Grad-Dreams umbrella
  • The joy of seeing your words impact thousands of students worldwide.
  • Remuneration starts from 3.5 LPA. Performance Matters !
How to Apply? Follow the steps below:
Step 1) Send your CV, 3-5 writing samples (or link to portfolio), and a short note telling us why you love writing for Gen Z & higher education to: (Subject: Lead Copywriter - I Speak Student)
Step 2) Secure your spot for the aptitude test and personal interview -- don't miss out!
Click Here:

Skills Required

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Job Detail

  • Job Id
    JD4484210
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Rs. 10,000 per month
  • Employment Status
    Permanent
  • Job Location
    Mumbai, Maharashtra, India
  • Education
    Not mentioned
  • Experience
    Year